Welcome to the Inaugural Master of Corporate Communication Class

News

Building and maintaining a strong reputation is a key strategic issue for all organizations.

 
02/01/2005

The inaugural class of 26 talented participants comprising professionals and managers in a broad range of functions including external communication, internal communication, marketing management, strategic planning, human resource management, and public relations begin classes today in the first international part-time executive Master of Corporate Communication Program in the Nordic countries.

The new Master of Corporate Communication (MCC) Program at Copenhagen Business School (CBS) aims to develop the future

CCO – Chief Communication Officer - who has an advanced knowledge of

integrated communication management at the

strategic level;a thorough understanding of

international and

cross-cultural perspectives of communication; the necessary appreciation of

multi-disciplinary approaches and

research-based managerial decision-making and has successfully gone through a

coaching process to master the necessary skills and tools for a top executive position.

Drawing on the superb educational and research expertise of CBS, the Master of Corporate Communication Program offers a combination of advanced theories and leading-edge practical knowledge with the development of individual competence of the participants as a communicator and coach.

Conducted entirely in English, the two-year part-time program consists of four consecutive semesters of a modular structure. Each of them covers topics that are central for the organization’s strategic communication and the managerial and organizational processes that form part of developing and implementing a strategic communication platform.

Further details on the program can be obtained from Lina Matz, Program Manager Master of Corporate Communication on tel: +45-3815-3852 or by email:

lm.executive@cbs.dk.

“The Master of Corporate Communication Program reflects a growing need, both nationally and internationally, for integrating strategic management, marketing and intercultural insights in order to engage in a fruitful dialogue with the diversity of stakeholders every organization are confronted with today. We would like to welcome this inaugural class of participants representing private and public sectors, as well as not-for-profit organizations. More than 50% of the participants are women. All of us involved with the program are excited and look forward to the journey ahead of us,” said Prof. dr. Suzanne C. Beckmann, Associate Dean of the MCC Program.

The page was last edited by: Communications // 04/25/2005