Can an anthropologist help us understand the world of business?

News

Professor Brian Moeran has written a new book

 
03/11/2005

Can an anthropologist help us understand the world of business? Armed with this question, Professor and anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan published by Berg Publishers.

Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices.

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The page was last edited by: Communications // 03/11/2005