Department of Strategy and Innovation

Professor with special responsibilities

Room: KIL/14.A-2.71
E-mail: po.si@cbs.dk
Pedro Oliveira
Pedro Oliveira is Professor MSO at Copenhagen Business School; Gulbenkian Chair Professor for the Impact Economy and Invited Full Professor at Nova School of Business and Economics (NovaSBE).
He is the Founder and President of Patient Innovation (a non-profit spin-off of his research dedicated to facilitating the sharing of innovative solutions developed by patients/caregivers for themselves, via an online platform); Academic Fellow at the Cornell Institute for Healthy Futures at Cornell University; co-founder of PPL Crowdfunding; member of the Environment and Sustainability Board of Energias de Portugal – EDP and Principal Investigator of several research grants.
Previously he was a Professor at Católica-Lisbon School of Business and Economics, where he served as Senior Associate Dean for Faculty and Research, Academic Director of the Lisbon MBA, and Director of the doctoral program in Technology Change and Entrepreneurship. He was also an International Faculty Fellow at MIT Sloan School of Management and Advisor to the Portuguese Ministry of Science, Technology and Higher Education.
He received his PhD in Operations, Technology and Innovation Management from the University of North Carolina at Chapel Hill; his M.Sc. in Operations Research and Systems Engineering; and his "licenciatura" in Naval Engineering from Instituto Superior Técnico in Portugal. He also completed some advanced training at Harvard Business School and Northwestern University’s Kellogg School of Management.


Primary research areas
  • Open and User Innovation 
  • Patient Innovation
  • Healthcare Innovation and Operations
  • User Entrepreneurship
  • Service Operations Management


Administrative tasks
  • Program Director, MSc in Business Administration and Innovation in Health Care (IHC), Jan 2019-present
  • Lead EIT Health - CBS
  • Project leader, Patient Innovation Bootcamp
Curriculum Vitae
Link to this homepage
  • The Economics of Health care Innovation (IHC master program)
  • The Health Care Innovation Project (IHC master program)
  • Open and User innovation in Healthcare (AMP in health innovation)
  • Health Care Innovation Management (IHC master course)


Other teaching activities
  • Courses on innovation and processes and operations management at The Lisbon MBA, a joint venture between Católica-Lisbon and Nova School of Business and Economics in partnership with MIT's Sloan Management School
  • Gulbenkian Chair Professor for the Impact Economy & Invited Full Professor, Nova School of Business and Economics (Sept 1 2019-present)


Selected publications
  • Oliveira, P., C. Cennamo and L. Zejnilovic (2022), “Unlocking Innovation in Healthcare: The Case of the Patient Innovation Platform,” California Management Review.
  • Oliveira, P. and M. P. Cunha (2021), "Centralized decentralization or distributed leadership as paradox: The case of the Patient Innovation’s Covid-19 Portal,” Journal of Change Management, 21 (2): 203-221.
  • DeMonaco, H., P. Oliveira, A. Torrance, C. von Hippel and E. von Hippel (2019), "When Patients Become Innovators,” Sloan Management Review, 60 (3): 81-88.
  • Oliveira, P., L. Zejnilovic, S. Azevedo, A.M. Rodrigues and H. Canhão (2019) "Peer-adoption and development of health innovations by patients: a national representative study of 6204 citizens,” Journal of Medical Internet Research, 21 (3): e11726.
  • Oliveira, P., L. Zejnilovic, H. Canhão and E. von Hippel (2015) “Innovation by patients with rare diseases and chronic needs,” Orphanet Journal of Rare Diseases, 10 (1): 41.
  • Van de Boor, P., P. Oliveira and F. Veloso  (2014), “Users as innovators in developing countries: The global sources of innovation and diffusion in mobile banking services,” Research Policy, 43 (9): 1594-1607.
  • Stock, R. M., P. Oliveira and E. von Hippel (2014), “Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions,” Journal of Product Innovation Management, 32 (3): 389-403.
  • Cunha, M. P. e., A. Rego, P. Oliveira, P. Rosado and N. Habib (2014), “Product Innovation in Resource-Poor Environments: Three Research Streams,” Journal of Product Innovation Management, 31: 202–210.
  • Oliveira, P. and A. V. Roth (2012), “The Influence of Service Orientation on B2B E-service Capabilities,” Production and Operations Management, 21 (3): 423-443.
  • Oliveira, P. and A. V. Roth (2012), “Service orientation: the derivation of underlying constructs and measures,” International Journal of Operations and Production Management, 32 (2): 156 - 190.
  • Oliveira, P. and E. von Hippel (2011), “Users as Service Innovators: The Case of Banking Services,” Research Policy, 40 (6): 806-818.
  • Siemsen, E., A. V. Roth and P. Oliveira (2010) “Common Method Bias in Regression Models with Linear, Quadratic and Interaction Effects,” Organizational Research Methods, 13 (3): 456-476.



Publications sorted by:
Manuel Heitor; Miguel Pina e Cunha; Stewart Clegg; Emir Sirage; Pedro Oliveira / Beyond New Space : Changing Organizational Forms, Collaborative Innovation and Public and Semi-public Domains.
In: Space Policy, Vol. 68, 5.2024
Journal article > peer review
Michael Baumann; Julio E. Celis; Ulrik Ringborg; Manuel Heitor; Anton Berns; Tit Albreht; Jeliazko Arabadjiev; Michael Boutros; Mario Brandenburg; Helena Canhão; Fatima Carneiro; Christine Chomienne; Francesco De Lorenzo; Alexander M.M. Eggermont; Angel Font; Elena Garralda; Margarida Goulart; Rui Henrique; Mark Lawler; Lena Maier-Hein; Francoise Meunier; Simon Oberst; Pedro Oliveira; Maria Papatriantafyllou; Joachim Schüz; Eric Solary; Alfonso Valencia; Rosalia Vargas; Elisabete Weiderpass; Nils Wilking / Engaging European Society at the Forefront of Cancer Research and Care : How Discussions at the 5th Gago Conference on European Science Policy Led to the Heidelberg Manifesto.
In: Molecular Oncology, Vol. 17, No. 6, 6.2023, p. 925-945
Journal article > peer review
Ricardo Coelho da Silva; Leid Zejnilovic; Pedro Oliveira / Improvisation and Bricolage : Similarities and Differences between Two Approaches to Resource Scarcity .
In: The Routledge Companion to Improvisation in Organizations. ed. /Miguel Pina e Cunha; Dusya Vera; António Cunha Meneses Abrantes; Anne Miner. Abingdon : Routledge 2023, p. 29-49 (Routledge Companions in Business and Management)
Book chapter > peer review
Maria João Jacinto; Pedro Oliveira; Ana Maria Rodrigues; Helena Canhão / Editorial: Innovation in Rheumatic Diseases
In: Frontiers in Medicine, Vol. 8, 2022, 2 p.
Editorial > peer review
Carmelo Cennamo; Pedro Oliveira; Leid Zejnilovic / Unlocking Innovation in Healthcare : The Case of the Patient Innovation Platform.
In: California Management Review, Vol. 64, No. 4, 8.2022, p. 47-77
Journal article > peer review
Luís Antunes Gomes; Maria João Gregório; Tatiana A. Iakovleva; Rute Dinis de Sousa; John Bessant; Pedro Oliveira; Jaime C. Branco; Helena Canhão; Ana Maria Rodrigues / A Home-based eHealth Intervention for an Older Adult Population With Food Insecurity : Feasibility and Acceptability Study.
In: Journal of Medical Internet Research, Vol. 23, No. 8, 8.2021
Journal article > peer review
Pedro Oliveira; Miguel Pina e Cunha / Centralized Decentralization, or Distributed Leadership as Paradox : The Case of the Patient Innovation’s COVID-19 Portal.
In: Journal of Change Management, Vol. 21, No. 2, 6.2021, p. 203-221
Journal article > peer review
Maria João Jacinto ; Pedro Oliveira; Helena Canhão / Innovations Developed by Patients and Informal Caregivers for Needs Associated to Rheumatic Diseases
In: Frontiers in Medicine, Vol. 8, 3.2021
Journal article > peer review
Teresa Guarda; Maria Fernanda Augusto; Ismael Costa; Pedro Oliveira; Datzania Villao; Marcelo Leon / The Impact of Cloud Computing and Virtualization on Business
In: Advanced Research in Technologies, Information, Innovation and Sustainability: First International Conference, ARTIIS 2021, Proceedings. . ed. /Teresa Guarda; Filipe Portela; Manuel Filipe Santos. Cham : Springer Science+Business Media 2021, p. 399-412 (Communications in Computer and Information Science, Vol. 1485)
Article in proceedings > peer review
Isabel Maria Lopes; Teresa Guarda; Pedro Oliveira / General Data Protection Regulation in Health Clinics
In: Journal of Medical Systems, Vol. 44, No. 2, 1.2.2020
Journal article > peer review
More results... (total 21 results)
Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 - 2022 Environment and Sustainability Board of EDP (Energias de Portugal) Consultancy
2019 - 2022 CBS Executive Teaching
2019 - 2022 Nova School of Business and Economics (NovaSBE) Gulbenkian Chair Professor for the Impact Economy - teaching and research
2023 - 2024 Nova School of Business and Economics (NovaSBE) Dean