Department of Strategy and Innovation

Professor with special responsibilities

Room: KIL/14.A-2.71
E-mail: po.si@cbs.dk
Pedro Oliveira

Pedro Oliveira is Professor mso at Copenhagen Business School with special responsibilities in healthcare innovation. He is also Academic Fellow at the Cornell Institute for Healthy Futures at Cornell University; Founder and President of Patient Innovation (a spin-off of his research dedicated to facilitating the sharing of solutions developed by patients or their caregivers for themselves via an online non-profit platform) and co-founder of PPL Crowdfunding. Pedro is a member of the Environment and Sustainability Board of EDP - Energias de Portugal (a global energy company listed in the Dow Jones Sustainability Index). He is the Principal Investigator of several research grants.

Previously he was a Professor at Católica-Lisbon School of Business and Economics, where he served as Senior Associate Dean for Faculty and Research, Academic Director of the Lisbon MBA, and Director of the doctoral program in Technology Change and Entrepreneurship. He was also an International Faculty Fellow at MIT Sloan School of Management and Advisor to the Portuguese Ministry of Science, Technology and Higher Education.

He received his PhD in Operations, Technology and Innovation Management from the University of North Carolina at Chapel Hill; his M.Sc. in Operations Research and Systems Engineering; and his "licenciatura" in Naval Engineering from Instituto Superior Técnico in Portugal. He also completed some advanced training at Harvard Business School and Northwestern University’s Kellogg School of Management.


Primary research areas
  • Open and User Innovation 
  • Patient Innovation
  • Healthcare Innovation and Operations
  • User Entrepreneurship
  • Service Operations Management


Administrative tasks
  • Program Director, MSc in Business Administration and Innovation in Health Care (IHC), Jan 2019-present
  • Lead EIT Health - CBS
Curriculum Vitae
Link to this homepage
  • The Economics of Health care Innovation (IHC master program)
  • The Health Care Innovation Project (IHC master program)
  • Open and User innovation in Healthcare (AMP in health innovation)



Other teaching activities
  • Courses on innovation and processes and operations management at The Lisbon MBA, a joint venture between Católica-Lisbon and Nova School of Business and Economics in partnership with MIT's Sloan Management School


Selected publications
  • DeMonaco, H., P. Oliveira, A. Torrance, C. von Hippel and E. von Hippel (2019), "When Patients Become Innovators,” Sloan Management Review, 60 (3): 81-88.
  • Oliveira, P., L. Zejnilovic, S. Azevedo, A.M. Rodrigues and H. Canhão (2019) "Peer-adoption and development of health innovations by patients: a national representative study of 6204 citizens,” Journal of Medical Internet Research, 21 (3): e11726.
  • Oliveira, P., L. Zejnilovic, H. Canhão and E. von Hippel (2015) “Innovation by patients with rare diseases and chronic needs,” Orphanet Journal of Rare Diseases, 10 (1): 41.
  • Van de Boor, P., P. Oliveira and F. Veloso  (2014), “Users as innovators in developing countries: The global sources of innovation and diffusion in mobile banking services,” Research Policy, 43 (9): 1594-1607.
  • Stock, R. M., P. Oliveira and E. von Hippel (2014), “Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions,” Journal of Product Innovation Management, 32 (3): 389-403.
  • Cunha, M. P. e., A. Rego, P. Oliveira, P. Rosado and N. Habib (2014), “Product Innovation in Resource-Poor Environments: Three Research Streams,” Journal of Product Innovation Management, 31: 202–210.
  • Oliveira, P. and A. V. Roth (2012), “The Influence of Service Orientation on B2B E-service Capabilities,” Production and Operations Management, 21 (3): 423-443.
  • Oliveira, P. and A. V. Roth (2012), “Service orientation: the derivation of underlying constructs and measures,” International Journal of Operations and Production Management, 32 (2): 156 - 190.
  • Oliveira, P. and E. von Hippel (2011), “Users as Service Innovators: The Case of Banking Services,” Research Policy, 40 (6): 806-818.
  • Siemsen, E., A. V. Roth and P. Oliveira (2010) “Common Method Bias in Regression Models with Linear, Quadratic and Interaction Effects,” Organizational Research Methods, 13 (3): 456-476.



Publications sorted by:
Pedro Oliveira; Leid Zejnilovic; Helena Canhão / Development and Adoption of Innovations Developed by Patients
Paper presented at DRUID19 Conference, 2019
Paper > peer review
Pedro Oliveira; Leid Zejnilovic; Salomé Azevedo; Ana Maria Rodrigues; Helena Canhão / Peer Adoption and Development of Health Innovations by Patients : National Representative Study of 6204 Citizens.
In: Journal of Medical Internet Research, Vol. 21, No. 3, 26.3.2019
Journal article > peer review
Harold DeMonaco; Pedro Oliveira; Andrew Torrance; Christiana von Hippel; Eric von Hippel / When Patients Become Innovators
In: MIT Sloan Management Review, Vol. 60, No. 3, 21.2.2019, p. 81-88
Journal article > peer review