Department of Strategy and Innovation

Professor with special responsibilities

Room: KIL/14.A-2.71
E-mail: po.si@cbs.dk
Pedro Oliveira
Pedro Oliveira is Professor MSO at Copenhagen Business School; Gulbenkian Chair Professor for the Impact Economy and Invited Full Professor at Nova School of Business and Economics (NovaSBE).
He is the Founder and President of Patient Innovation (a non-profit spin-off of his research dedicated to facilitating the sharing of innovative solutions developed by patients/caregivers for themselves, via an online platform); Academic Fellow at the Cornell Institute for Healthy Futures at Cornell University; co-founder of PPL Crowdfunding; member of the Environment and Sustainability Board of Energias de Portugal – EDP and Principal Investigator of several research grants.
Previously he was a Professor at Católica-Lisbon School of Business and Economics, where he served as Senior Associate Dean for Faculty and Research, Academic Director of the Lisbon MBA, and Director of the doctoral program in Technology Change and Entrepreneurship. He was also an International Faculty Fellow at MIT Sloan School of Management and Advisor to the Portuguese Ministry of Science, Technology and Higher Education.
He received his PhD in Operations, Technology and Innovation Management from the University of North Carolina at Chapel Hill; his M.Sc. in Operations Research and Systems Engineering; and his "licenciatura" in Naval Engineering from Instituto Superior Técnico in Portugal. He also completed some advanced training at Harvard Business School and Northwestern University’s Kellogg School of Management.


Primary research areas
  • Open and User Innovation 
  • Patient Innovation
  • Healthcare Innovation and Operations
  • User Entrepreneurship
  • Service Operations Management


Administrative tasks
  • Program Director, MSc in Business Administration and Innovation in Health Care (IHC), Jan 2019-present
  • Lead EIT Health - CBS
  • Project leader, Patient Innovation Bootcamp
Curriculum Vitae
Link to this homepage
  • The Economics of Health care Innovation (IHC master program)
  • The Health Care Innovation Project (IHC master program)
  • Open and User innovation in Healthcare (AMP in health innovation)
  • Health Care Innovation Management (IHC master course)



Other teaching activities
  • Courses on innovation and processes and operations management at The Lisbon MBA, a joint venture between Católica-Lisbon and Nova School of Business and Economics in partnership with MIT's Sloan Management School
  • Gulbenkian Chair Professor for the Impact Economy & Invited Full Professor, Nova School of Business and Economics (Sept 1 2019-present)


Selected publications
  • DeMonaco, H., P. Oliveira, A. Torrance, C. von Hippel and E. von Hippel (2019), "When Patients Become Innovators,” Sloan Management Review, 60 (3): 81-88.
  • Oliveira, P., L. Zejnilovic, S. Azevedo, A.M. Rodrigues and H. Canhão (2019) "Peer-adoption and development of health innovations by patients: a national representative study of 6204 citizens,” Journal of Medical Internet Research, 21 (3): e11726.
  • Oliveira, P., L. Zejnilovic, H. Canhão and E. von Hippel (2015) “Innovation by patients with rare diseases and chronic needs,” Orphanet Journal of Rare Diseases, 10 (1): 41.
  • Van de Boor, P., P. Oliveira and F. Veloso  (2014), “Users as innovators in developing countries: The global sources of innovation and diffusion in mobile banking services,” Research Policy, 43 (9): 1594-1607.
  • Stock, R. M., P. Oliveira and E. von Hippel (2014), “Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions,” Journal of Product Innovation Management, 32 (3): 389-403.
  • Cunha, M. P. e., A. Rego, P. Oliveira, P. Rosado and N. Habib (2014), “Product Innovation in Resource-Poor Environments: Three Research Streams,” Journal of Product Innovation Management, 31: 202–210.
  • Oliveira, P. and A. V. Roth (2012), “The Influence of Service Orientation on B2B E-service Capabilities,” Production and Operations Management, 21 (3): 423-443.
  • Oliveira, P. and A. V. Roth (2012), “Service orientation: the derivation of underlying constructs and measures,” International Journal of Operations and Production Management, 32 (2): 156 - 190.
  • Oliveira, P. and E. von Hippel (2011), “Users as Service Innovators: The Case of Banking Services,” Research Policy, 40 (6): 806-818.
  • Siemsen, E., A. V. Roth and P. Oliveira (2010) “Common Method Bias in Regression Models with Linear, Quadratic and Interaction Effects,” Organizational Research Methods, 13 (3): 456-476.



Publications sorted by:
Luís Antunes Gomes; Maria João Gregório; Tatiana A. Iakovleva; Rute Dinis de Sousa; John Bessant; Pedro Oliveira; Jaime C. Branco; Helena Canhão; Ana Maria Rodrigues / A Home-based eHealth Intervention for an Older Adult Population With Food Insecurity : Feasibility and Acceptability Study.
In: Journal of Medical Internet Research, Vol. 23, No. 8, 8.2021
Journal article > peer review
Pedro Oliveira; Miguel Pina e Cunha / Centralized Decentralization, or Distributed Leadership as Paradox : The Case of the Patient Innovation’s COVID-19 Portal.
In: Journal of Change Management, Vol. 21, No. 2, 6.2021, p. 203-221
Journal article > peer review
Maria João Jacinto ; Pedro Oliveira; Helena Canhão / Innovations Developed by Patients and Informal Caregivers for Needs Associated to Rheumatic Diseases
In: Frontiers in Medicine, Vol. 8, 3.2021
Journal article > peer review
Pedro Oliveira; Leid Zejnilovic; Helena Canhão / Patients and Informal Caregivers as Healthcare User Innovators
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Harold DeMonaco; Pedro Oliveira; Andrew Torrance; Christiana von Hippel; Eric von Hippel / When Patients Become Innovators
In: Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness. . ed. /Rajnish Tiwari; Stephan Buse. Wiesbaden : Gabler 2020, p. 121-129
Book chapter > peer review
Pedro Oliveira; Leid Zejnilovic; Helena Canhão / Development and Adoption of Innovations Developed by Patients
Paper presented at DRUID19 Conference, 2019
Paper > peer review
Pedro Oliveira; Salomé Azevedo; Helena Canhão / Empowering Patients to Innovate : The Case of Patient Innovation.
In: Responsible Innovation in Digital Health: Empowering the Patient. . ed. /Tatiana Iakovleva; Elin M. Oftedal; John Bessant. Cheltenham : Edward Elgar Publishing 2019, p. 42–55 (New Horizons in Innovation Management)
Book chapter > peer review
Pedro Oliveira; Leid Zejnilovic; Salomé Azevedo; Ana Maria Rodrigues; Helena Canhão / Peer Adoption and Development of Health Innovations by Patients : National Representative Study of 6204 Citizens.
In: Journal of Medical Internet Research, Vol. 21, No. 3, 26.3.2019
Journal article > peer review
Moritz Goeldner; Cornelius Herstatt; Helena Canhão; Pedro Oliveira / User Entrepreneurs for Social Innovation : The Case of Patients and Caregivers as Developers of Tangible Medical Devices.
Hamburg : Hamburg University of Technology 2019, 35 p. (Working Paper / Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management, No. 108)
Working paper
Harold DeMonaco; Pedro Oliveira; Andrew Torrance; Christiana von Hippel; Eric von Hippel / When Patients Become Innovators
In: MIT Sloan Management Review, Vol. 60, No. 3, 2019, p. 81-88
Journal article > peer review
Academic Interests

Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 - 2021 Environment and Sustainability Board of EDP (Energias de Portugal) Consultancy
2019 - 2021 CBS Executive Teaching
2019 - 2021 Nova School of Business and Economics (NovaSBE) Gulbenkian Chair Professor for the Impact Economy - teaching and research