trsmg

Department of Strategic Management and Globalization

Thomas
Ritter
Professor


Room: KIL/14A-2.72
Tel:
+4538152121
E-mail: tr.smg@cbs.dk
Research directories and social medias
Primary research areas
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
  • Business development
Link to this homepage
www.cbs.dk/en/staff/trsmg
Presentation

Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Courses
  • Marketing Management (Full-time MBA)
  • Business to Business Marketing (M.Sc. elective)
  • BioBusiness Marketing (M.Sc. BioBusiness)
Supervision
  • Integrated Strategy Projects (Executive and Full-time MBA)
  • CEMS business project under supervision
Other teaching activities

Executive teaching courses and programs for CBS Executive

Selected publications
  • Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
  • Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
  • Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
  • Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
Publications & dissemination
2017
Thomas Ritter; Carsten Lund Pedersen / A Project-based Lens for Customer Relationship Strategy
Abstract from 8th Biennial International Conference on Business Market Management , 2017
Conference abstract for conference
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / Capabilities for Data-driven Growth in B2B Firms
Abstract from 22nd CBIM Academic Workshop, 2017
Conference abstract for conference
Stefan Kirkegaard Sløk-Madsen; Thomas Ritter; Henrik Sornn-Friese / Commercialization in Innovation Management : Defining the Concept and a Research Agenda.
Paper presented at The Academy of Management Annual Meeting 2017, 2017
Paper
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / DataProfit : Kompetencekort for datadreven vækst.
København : The CBS Competitiveness Platform 2017, 27 p.
Book
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / Dataprofit : A Capability Map for Data-driven Growth.
København : The CBS Competitiveness Platform 2017, 27 p.
Book
Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension
In: Harvard Business Review Digital Articles, 24.11.2017, p. 2-5
Journal article
Thomas Ritter; Andreas Philipp Distel / Marketing Capability in Strategy Research : Definitions, Operationalizations and a Research Agenda.
Paper presented at Strategic Management Society 37th Annual International Conference. , 2017
Paper
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / Strategy as Projects : A New Approach to Analyze Strategic Renewal.
Paper presented at Strategic Management Society 37th Annual International Conference. , 2017
Paper
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager
In: Harvard Business Review Digital Articles, 27.7.2017, p. 2-8
Journal article
Thomas Ritter; Wolfgang Ulaga / Who’s Got the Power? : How Data is Changing Power in Value Networks.
Paper presented at 8th Biennial International Conference on Business Market Management , 2017
Paper
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