imagine .. Creative Industries Research


Seminars organised by the imagine .. Creative Industries Research Centre in the current year








What’s in a Name? Giving Form and Meaning to a New Culinary Category


ABSTRACT. This study examines how a new category gains form and meaning in the presence of multiple logics, competing labels, and multiple modes of sensegiving and sensemaking. We analyze the work of four emblematic chefs associated with the emerging category of ‘molecular gastronomy’ from 1995 to 2015: Grant Achatz, Ferran Adrià, Heston Blumenthal, and Massimo Bottura. We show that category formation is a circular and iterative process, consisting of three sub-processes that take place recurrently until its stabilization: creation of innovative work, contestation emerging from the misinterpretation of innovators’ efforts, and consolidation of the meanings and practices associated with the new category. Our study reveals that a new category’s label that is in opposition with the intended meaning of the creators can nonetheless bring that category forward by triggering creators’ engagement in politics of meaning. We conclude by discussing implications of our work and outlining future research directions.



BIO. Barbara Slavich is Associate Professor in the Department of Management at IESEG School of Management (Paris) and Affiliate Professor of Organization and Human Resources Management at SDA Bocconi School of Management (Milan). She holds a double PhD degree in Management from ESADE Business School (Barcelona, Spain) and Università Ca’ Foscari (Venice, Italy). She was visiting scholar at Duke University, North Carolina (USA). She is the Director of the Master in Fashion Management at IESEG School of Management. She teaches courses on organization theory and design, organizational behavior, creativity and innovation management. She has published her research in academic peer reviewed journals, like Organization Studies, Journal of Business Research, European Management Journal, International Journal of Arts Management, and in edited books, like the Oxford Handbook of Creative Industries. Her research focuses on creativity management, identity, status and social evaluations in creative industries.

February 10th

10:00 - 12:00


Kilevej 14 A/B, 2000 Frederiksberg

KL 3.41


The page was last edited by: imagine .. Creative Industries Research // 04/05/2019


imagine .. Creative Industries Research

Copenhagen Business School
Kilevej 14A, 4. sal
DK-2000 Frederiksberg

Director of the centre: Jesper Strandgaard
Telephone: +45 3815 2804