Centre for Organizational Time (COT)
Majken Schultz published together with Oriol Iglesias and Nicholas Ind an article in Business Horizons
This article explores how an organization can use its history to define and deliver its corporate brand strategy. We specifically look at Adidas, which, having rejected its history at one stage, rediscovered and used the philosophy and ideas of its founder to provide direction for the future, legitimate strategic choices, and enrich the corporate brand. Through analysis of material evidence and interviews with senior and long-serving employees, we conceptualize the way Adidas developed a systematic approach to the use of history in its corporate brand strategy by creating the means to uncover, remember, curate, and then embed it. Combining the lessons of the Adidas case with evidence from other cases in which history was used to refocus and revitalize corporate brands, we deliver key recommendations for managers.
A Conversation with David Boje
Silviya Svejenova published together with Barbara Slavich, M. Pilar Opazo and Gerardo Patriotta a paper in Organization Studies
This study examines innovators’ efforts to conceptualize and communicate their novel work through categorization. Specifically, we view category formation as a controversial process of meaning making, which we theorize through the concept of “politics of meaning” and operationalize through a social semiotics approach. By analyzing the labeling controversies underlying a new culinary style publicized as “molecular gastronomy”, we find that innovators’ efforts at categorization unfold along four consecutive stages: experimenting with a new style, communicating the new style, contesting the dominant label, and legitimating the category meaning. Our study suggests that a new category’s dominant label can substantially deviate from the innovators’ intended denotations, yet nonetheless bring that category forward by triggering public negotiations around its meaning, which lead to categorical deepening and legitimation. By putting forward a “politics of meaning” view on categorizing innovation, this work advances our understanding of the connection between labeling and category formation in the context of innovation.
Majken Schultz and tor Hernes published a paper in Strategic Organizaiton
Although strategy and identity are recognized as exhibiting different temporalities, research has yet to show how their temporal differences influence their mutual interplay. Based on a longitudinal case study, we make three contributions to understanding how temporal differences influence the interplay between strategy and identity. First, we articulate their temporal differences as differences in temporal structures, defined as the ordering of their past and future time horizons and the temporal depth between those horizons. Second, we show how different combinations of temporal structures lead to different modes of interplay, which we label “punctuated,” “subsumed,” and “sustained.” Third, we show how sustained interplay happens when strategy includes multiple horizons and greater temporal depth, while identity has more defined horizons and a temporal depth spanning the distant past and future. In a sustained mode of interplay, strategy is meaningfully framed by identity, while strategy serves to enact identity. These findings, we argue, have major implications for how organizations can comply with short-term business cycles while addressing long-term concerns.
Miriam Feuls successfully defended her ph.d. thesis
Miriam Feuls successfully defended her thesis in order to obtain the academic degree of Doctor of Philosophy (Dr. phil) on Thursday, January 31 at the University of the Arts Berlin. Within her dissertation project “Praktikenbasierte strategische Frühaufklärung: Identifikation innovativer Bereiche zur Weiterentwicklung von Geschäftsmodellen” she developed a method that by taking a practice perspective sensitizes strategic foresight for the interplay between past experiences, present realities and future trajectories (inside and outside the organization) inspiring new opportunities for business modeling.
New Book Release: Tid til Velfærd? (English: 'Time for Welfare?')
'Tid til Velfærd?' (Edited by Mie Plotnikof and Nana Vaaben, including chapters by CBS researchers Anne Reff Pedersen and Vibeke Scheller) is a new book about time in the welfare professions - ie. how welfare work is organized in time and how it is organized through different structures of time. This book helps to put into words some of the many different temporal understandings and constructions that characterize the organization of welfare work. Each chapter presents a special analytical concept of time and shows how one thereby can spot specific facets of the welfare work's temporality.