Isabelle has been a Research Assistant at the Department of Operations Management at Copenhagen Business School since 2020. Currently, she is working as part of the P+S+D project—particularly exploring pricing for digital services—contributing to the Servitize.dk program. Her research interests are primarily focused on digital technological change in organizations driven by technologies such as virtual and augmented, artificial intelligence, and digital twin. She has an interest particularly in technological frames, sociomateriality, expansive learning, and paradox theory.
Isabelle holds a B.A. in English/American Studies and Business Administration from the University of Mannheim (Germany) and a M.A. in International Business Communication from Copenhagen Business School. Prior to joining CBS, Isabelle has worked globally in private sector organizations including VELUX A/S and Deutsche Bahn AG. She was primarily involved in the change management of a large-scale digital technology project for optimizing infrastructure monitoring as well as engaged in change communication activities concerning a global integration process.
Primary research areas
Digital technologies and innovation in organizations
Business sustainability in digital ecosystems
Servitization of manufacturing
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Managing Organizational Change in Global Organizations (MSc)
Thomas Frandsen; Jawwad Z. Raja; Isabelle Fabienne Neufang / Moving toward Autonomous Solutions : Exploring the Spatial and Temporal Dimensions of Business Ecosystems. In: Industrial Marketing Management, Vol. 103, 5.2022, p. 13-29