Masterclass in Competitive Strategy and Pricing

Are you a graduate student from CBS? Join our Masterclass on the 13th of October from 15.30-17.30 and learn more about how competitive strategy and pricing work in practice.

Wednesday, October 13, 2021 - 15:30 to 17:30

Invitation to masterclass in competitive strategy and pricing

Masterclass in Competitive Strategy and Pricing

Competitive strategy is more than just setting the right price. Pricing is one of the most critical elements of sustaining or improving the profitability of a business, but how does it work in practice?



On the 13th of October 2021, all graduate students from CBS get the chance to get behind the scenes of competitive strategy and pricing, when we invite pricing experts from CBS* and Simon-Kucher & Partners to host a masterclass at CBS.

Programme
:

  • 15.15-15.30: Arrive, grab a cup of coffee and find a seat

  • 15.30-16.00: Introduction to pricing by the Pricing Research Group* from
 the Operations Management Department at CBS

  • 16.00-16.20: Introduction to pricing war game

  • 16.20-17.20: Pricing war game in groups

  • 17.20-17.30: Wrap up

  • 17.30-18.00: Networking and sandwiches sponsored by Simon-Kucher &
 Partners

*The Pricing Research Group at CBS is represented by: Assistant Professor Giulio Zichella, Assistant Professor Kai Storm, and PhD Fellow Wiktoria Salwa.

All graduate students from CBS can join the masterclass which takes place in person at CBS. No prerequisite knowledge about competitive strategy and pricing is required.

Participation is free, but we kindly ask you to sign up for the event.

If you have any questions about the event, please contact lepe.stu@cbs.dk.

The page was last edited by: Department of Operations Management // 01/25/2024