tkmarktg

Department of Marketing

  • imagine .. Creative Industries Research
Tore
Kristensen
Associate professor


Room: SOL/C3.27
Tel:
+4538152131
E-mail: tk.marktg@cbs.dk
TK
Presentation

Tore Kristensen is educated at CBS with a PhD in product development from 1985. He has taught several places and a large part of it was the Integrated Design which was collaborative teaching with the design School, Academy of art, Danish Technical University. The course, which took place from the late 1980s was based on cross-disciplinary teamwork, assigned to practical projects with companies. Later teaching concerns design is various aspects intended for business and marketing students as well as marketing for PhD students.
The research as presented above, concerns design and marketing; how they conflict in approaches and how they may support each other.

Primary research areas

Tore Kristensen does research in Marketing and design. This concerns both issues of what makes design strategic and how does design create economic advantages.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker

Administrative tasks


Curriculum Vitae
Link to this homepage
www.cbs.dk/en/staff/tkmarktg
Courses
  • Marketing in HA jur
  • Managing Consumer Experiences and Design in cand merc Strategic Market Creation plus
  • Online Marketing cand merc elective
Supervision

• Design and marketing/business
• Behavioral issues
• Market issues and branding
• Theoretical constructs (mainly in these areas)

Other teaching activities

Presently working on developing and seeking financing a continuation of integrated design. It may become a professional course aiming primarily for designers, but others professions will be welcome too.

The Transformation academy
This is an informal group of academics and practitioners. It started 10 years ago when Ingolf Gabold, then director of drama at DR and I established the informal discussion group. Other important founders were Asger Høeg, Kim Bohr, Laura, Vicki Stoltz, Gorm Gabrielsen, Bo Christensen, Rolf Reber, Jesper Clement, Jens Odgaard Olsson a.o.
The purpose is to explore changing habits in consumption and culture. People are seen as habitual individuals and changes may have far reaching consequences, culturally, familywise and commercially.
The general idea, that experiences and transformations may e an important source of income for a highly educated country with scarce natural resources like Denmark is obvious.
The Transformation Academy meets four times  a year and the plan is to involve in real research projects to raise the cross-disciplinary knowledge of transformations.

Selected publications
  • How Valuable is a Well-Crafted Design and Name Brand?: Recognition and Willingness to Pay Kristensen, T., Gabrielsen, G. & Zaichkowsky, J. 2012 I :, 1, s. 44-55 Journal of Consumer Behavior (2011) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.368 Impact Factor: 1.022
  • “Understanding consumers' in-store visual perception, The influence of package design features on visual attention”  Journal of Retailing and Consumer Services 2013 Med Jesper Clement and Kjell Grønhaug 2013 0969-6989/$ - see front matter & 2013 Published by Elsevier Ltd. http://dx.doi.org/10.1016/j.jretconser.2013.01.003 Journal Metrics Source Normalized Impact per Paper (SNIP): 1.323 ℹ
  • “Is Product/Brand Familiarity a Moderator of the Country of Origin Cue in Consumer Choice? One More Look” Transnational Marketing Journal with Gorm Gabrielsen and Eugene Jaffe 2014 Volume: 2, No: 2, pp. 61 – 77 ISSN: 2041-4684 & e-ISSN: 2041-4692 http://www.tplondon.com/journal/index.php/tmj/article/viewFile/381/320
  • “Euro design: Some recommendations for increasing the quality of design: measurements and recommendations Authors: Tore Kristensen, Gorm Gabrielsen and Hanna Lind 21 april 2014 Report to EU project Eurodesign report 4.2 Copenhagen and Bruxelles.
  • “Contributions of consumer-perceived creativity and beauty to willingness-to-pay for consumer products.” International Journal of Design Creativity and Innovation With Bo Christensen and Rolf Reber 2014 Contributions of consumer-perceived creativity and beauty to willingness-to-pay for design products
  • Bo T. Christensen, Tore Kristensen & Rolf Reber Pages 164-176 http://dx.doi.org/10.1080/21650349.2014.981216
Publications sorted by:
2019
Tore Kristensen; Gorm Gabrielsen / How Well Do Markets Carry Visual Images? : Between Common Knowledge and Babylonian Confusion.
In: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . ed. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, p. 275–302
Book chapter > peer review
Anders Michelsen (Editor) ; Frauke Wiegand (Editor) ; Tore Kristensen (Author) / TransVisuality: The Cultural Dimension of Visuality : Vol. III: Purposive Action - Design and Branding.
Liverpool : Liverpool University Press 2019, 296 p.
Anthology > peer review
2016
Tore Kristensen / Creating Value by Design : John Heskett's Contributions to the Business and Economics of Design.
In: A John Heskett Reader: Design, History, Economics. . ed. /Clive Dilnot. London : Bloomsbury Academic 2016, p. 268-282
Book chapter > peer review
Tore Kristensen; Gorm Gabrielsen / Doing Qualitative Studies, Using Statistical Reasoning
In: Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. . ed. /Peter Lloyd; Eric Bohemia. Vol. 3, London : Design Research Society 2016, p. 1211-1222 (Proceedings of DRS International Conference)
Article in proceedings > peer review
Mia Borch Münster; Tore Kristensen; Gorm Gabrielsen / How Store Design Affect the Consumer Evaluation of Fashion Items : An On-site Experiment.
Abstract from Tenth International Conference on Design Principles and Practices, 2016
Conference abstract for conference > peer review
Tore Kristensen; Sylvia Liu / Introduction: Design for Design the Influence and Legacy of John Heskett
In: Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. . ed. /Peter Lloyd; Eric Bohemia. Vol. 3, London : Design Research Society 2016, p. 1205-1210 (Proceedings of DRS International Conference)
Article in proceedings > peer review
Gorm Gabrielsen; Tore Kristensen / The Consumer’s Experience of Design Influences How Markets Work
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016
Article in proceedings > peer review
Tore Kristensen; Ulla Ræbild / The Prototype as Mediator of Embodied Experience in Fashion Design
Paper presented at The 15th NORDCODE Seminar, 2016
Paper
2015
Bo Thomas Christensen; Tore Kristensen; Rolf Reber / Contributions of Consumer-perceived Creativity and Beauty to Willingness-to-pay for Design Products
In: International Journal of Design Creativity and Innovation, Vol. 3, No. 3-4, 2015, p. 164-176
Journal article > peer review
Tore Kristensen; Gorm Gabrielsen / How to Shape Markets Through Design Elements Such as Logos?
Paper presented at 11th European Academy of Design Conference, 2015
Paper > peer review
More results... (total 90 results)