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Department of Marketing
- imagine .. Centre for Creative Industries and Institutions

Tore Kristensen is educated at CBS with a PhD in product development from 1985. He has taught several places and a large part of it was the Integrated Design which was collaborative teaching with the design School, Academy of art, Danish Technical University. The course, which took place from the late 1980s was based on cross-disciplinary teamwork, assigned to practical projects with companies. Later teaching concerns design is various aspects intended for business and marketing students as well as marketing for PhD students.
The research as presented above, concerns design and marketing; how they conflict in approaches and how they may support each other.
- Marketing
- Design
Tore Kristensen does research in Marketing and design. This concerns both issues of what makes design strategic and how does design create economic advantages.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker
- Marketing in HA jur
- Managing Consumer Experiences and Design in cand merc Strategic Market Creation plus
- Online Marketing cand merc elective
• Design and marketing/business
• Behavioral issues
• Market issues and branding
• Theoretical constructs (mainly in these areas)
Presently working on developing and seeking financing a continuation of integrated design. It may become a professional course aiming primarily for designers, but others professions will be welcome too.
The Transformation academy
This is an informal group of academics and practitioners. It started 10 years ago when Ingolf Gabold, then director of drama at DR and I established the informal discussion group. Other important founders were Asger Høeg, Kim Bohr, Laura, Vicki Stoltz, Gorm Gabrielsen, Bo Christensen, Rolf Reber, Jesper Clement, Jens Odgaard Olsson a.o.
The purpose is to explore changing habits in consumption and culture. People are seen as habitual individuals and changes may have far reaching consequences, culturally, familywise and commercially.
The general idea, that experiences and transformations may e an important source of income for a highly educated country with scarce natural resources like Denmark is obvious.
The Transformation Academy meets four times a year and the plan is to involve in real research projects to raise the cross-disciplinary knowledge of transformations.
- How Valuable is a Well-Crafted Design and Name Brand?: Recognition and Willingness to Pay Kristensen, T., Gabrielsen, G. & Zaichkowsky, J. 2012 I :, 1, s. 44-55 Journal of Consumer Behavior (2011) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.368 Impact Factor: 1.022
- “Understanding consumers' in-store visual perception, The influence of package design features on visual attention” Journal of Retailing and Consumer Services 2013 Med Jesper Clement and Kjell Grønhaug 2013 0969-6989/$ - see front matter & 2013 Published by Elsevier Ltd. http://dx.doi.org/10.1016/j.jretconser.2013.01.003 Journal Metrics Source Normalized Impact per Paper (SNIP): 1.323 ℹ
- “Is Product/Brand Familiarity a Moderator of the Country of Origin Cue in Consumer Choice? One More Look” Transnational Marketing Journal with Gorm Gabrielsen and Eugene Jaffe 2014 Volume: 2, No: 2, pp. 61 – 77 ISSN: 2041-4684 & e-ISSN: 2041-4692 http://www.tplondon.com/journal/index.php/tmj/article/viewFile/381/320
- “Euro design: Some recommendations for increasing the quality of design: measurements and recommendations Authors: Tore Kristensen, Gorm Gabrielsen and Hanna Lind 21 april 2014 Report to EU project Eurodesign report 4.2 Copenhagen and Bruxelles.
- “Contributions of consumer-perceived creativity and beauty to willingness-to-pay for consumer products.” International Journal of Design Creativity and Innovation With Bo Christensen and Rolf Reber 2014 Contributions of consumer-perceived creativity and beauty to willingness-to-pay for design products
- Bo T. Christensen, Tore Kristensen & Rolf Reber Pages 164-176 http://dx.doi.org/10.1080/21650349.2014.981216
Paper presented at The 27th Innovation and Product Development Management Conference. IPDMC 2020, 2020
In: Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. . ed. /Eric Bohemia; Gerda Gemser; Nuša Fain; Cees de Bont; Rita Assoreira Almendra. London : Academy for Design Innovation Management 2019, p. 425-441 (Conference Proceedings of the Academy for Design Innovation Management, No. 1, Vol. 2)
In: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . ed. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, p. 202-217
In: Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. . ed. /Eric Bohemia; Gerda Gemser; Nuša Fain; Cees de Bont; Rita Assoreira Almendra. London : Academy for Design Innovation Management 2019, p. 469-471 (Conference Proceedings of the Academy for Design Innovation Management, No. 1, Vol. 2)
Liverpool : Liverpool University Press 2019, 296 p.
In: A John Heskett Reader: Design, History, Economics. . ed. /Clive Dilnot. London : Bloomsbury Academic 2016, p. 268-282
In: Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. . ed. /Peter Lloyd; Eric Bohemia. Vol. 3, London : Design Research Society 2016, p. 1211-1222 (Proceedings of DRS International Conference)
Abstract from Tenth International Conference on Design Principles and Practices, 2016
In: Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. . ed. /Peter Lloyd; Eric Bohemia. Vol. 3, London : Design Research Society 2016, p. 1205-1210 (Proceedings of DRS International Conference)
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Paper presented at The 15th NORDCODE Seminar, 2016
In: International Journal of Design Creativity and Innovation, Vol. 3, No. 3-4, 2015, p. 164-176
Paper presented at 11th European Academy of Design Conference, 2015
Liverpool : Liverpool University Press 2015, 272 p.
In: Ideas in Marketing: Finding the New and Polishing the Old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. . ed. /Krzysztof Kubacki. Cham : Springer Science+Business Media 2015, p. 744-746
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014, p. 95-96 (Proceedings of the European Marketing Academy)
In: Transnational Marketing Journal, Vol. 2, No. 2, 2014, p. 61-77
Paper presented at 2013 Tsinghua International Design Management Symposium, 2013
In: TransVisuality: The Cultural Dimension of Visuality: Vol I: Boundaries. . ed. /Tore Kristensen; Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2013, p. 1-23
Liverpool : Liverpool University Press 2013, 261 p.
In: Journal of Retailing and Consumer Services, Vol. 20, No. 2, 3.2013, p. 234-239
In: Design Research: Between Scientific Method and Project Praxis. Notes on Doctoral Research in Design 2012. . ed. /Lucia Rampino . Milano : Edizioni FrancoAngeli 2012, p. 45-52 (Serie di Architettura e Design)
In: Journal of Consumer Behaviour, Vol. 11, No. 1, 2012, p. 44-55
In: Diversity in European Marketing: Text and Cases. . ed. /Thomas Rudolph; Bodo B. Schlegelmilch; András Bauer; Josep Franch; Jan Niklas Meise. Wiesbaden : Gabler 2012, p. 219-233
In: IDBM - International Design Business Management . ed. /Toni-Matti Karjalainen; Mikko Koria; Markku Salimäki. : IDBM Program, Aalto University 2011, p. 112-122 (IDBM papers, No. 1)
Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Lancaster : DESIRE Network 2010, 188 p.
In: International Journal of Market Research, Vol. 52, No. 1, 2010, p. 89-110
In: Organizaciju Vadyba: Sisteminiai Tyrimai, No. 51, 2009, p. 129-146
Frederiksberg : imagine.. CBS 2009, 22 p. (Creative Encounters Working Paper, No. 29)
In: Proceedings of Design to Business / Proceedings of D2B2: Tsinghua International Management Symposium. . ed. /Alex Williams; Robert Partington; Qian Sun. 2009, p. 70-73
In: Proceedings of Design to Business / Proceedings of D2B2: Tsinghua International Management Symposium. . ed. /Alex Williams; Robert Partington. : Adelphi Research Institute for Creative Arts and Sciences 2009, p. 181-184
In: Industrial Design, Competition and Globalization. ed. /Grete Rusten; John R. Bryson. Houndmills : Palgrave Macmillan 2009, p. 220-241
In: Open Source Business Resource, 2009, p. 25-29
In: Selected Methodological Issues for Doctoral Students. ed. /Marianna Strzyzewska. Warszawa : Warsaw School of Economics 2009, p. 29-39
In: The Design Journal, Vol. 11, No. 2, 2008, p. 203-206
In: National Image: Asian Communication & Media Studies. : National Center for Radio and Television Studies, Communication University of China 2008, p. 20-32
In: British Food Journal, Vol. 110, No. 4/5, 2008, p. 514-538
In: Når oplevelser møder økonomi: Kreative virksomheder, brancher og steder. . ed. /Mark Lorenzen; Tore Kristensen; Lise Skov; Jesper Strandgaard Pedersen. Århus : Klim 2008, p. 11-21
Århus : Klim 2008, 269 p.
In: Når oplevelser møder økonomi: Kreative virksomheder, brancher og steder. . ed. /Mark Lorenzen; Tore Kristensen; Lise Skov; Jesper Strandgaard Pedersen. Århus : Klim 2008, p. 25-44
In: Journal of Marketing Management, Vol. 23, No. 9-10, 2007, 13 p., p. 815-827
Paper presented at Nordisk Foretaksøkonomisk konference, Norges Handelshøjskole, 2007
In: Innovative Marketing, Vol. 2, No. 1, 2006, p. 15-22
In: D2B Shanghai 2006: Proceedings of the 1st international design management symposionv 2006. . ed. /Alex Williams; David Hands; Mark O'brien. : Adelphi Research Institute for Creative Arts and Sciences 2006, p. 215-221
In: International Agrifood Chains and Networks: Management and Organization. . ed. /Jos Bijman. Wageningen : Wageningen Academic Publishers 2006, p. 113-132
In: D2B Shanghai 2006: Proceedings of the 1st international design management symposion 2006. . ed. /Alex Williams; David Hands; Mark O'brien. : Adelphi Research Institute for Creative Arts and Sciences 2006, p. 436-442
In: Corporate Communications. An International Journal, Vol. 9, No. 1, 2004, p. 43-49
Kbh. : Dansk Design Center 2004, 31 p. (Designguides)
Paper presented at The 5th European Design Academy Conference, 2003, 2004
In: Cat Fanciers' Association. Annual Yearbook, 2004, p. 22-27
In: Creativity and Innovation Management, Vol. 13, No. 2, 2004, p. 89-96
København : Department of Management, Politics and Philosophy, CBS 2003, 14 p. (MPP Working Paper, No. 17/2003)
In: Nordiske Organisasjonsstudier (NOS), No. Årg. 5, no. 4, 2003, p. 54-78
In: Design and Emotion: The experience of everyday things. . ed. /Deana McDonagh; Paul Heckert; Jeroen van Erp; Diane Gyi. London : CRC Press 2003, p. 147-251
Paper presented at Brand Logic Recontre 2003. The Interdisciplinary Forum for Experts for Research in Brand Systems, 2003
In: European Advances in Consumer Research, Vol. 6, 2003
In: DesignJournalen, Vol. 9, No. 2/02, 2003, p. 24-34
In: Design DK, No. 1, 2002, p. 22-24
In: Technology Analysis & Strategic Management, Vol. 14, No. 1, 2002, p. 108-121
In: Ekonomika, No. 59, 2002, p. 193-199
In: European Advances in Consumer ResearchVol. volume 5, 2001, p. 300-307
Paper presented at The 30th EMAC Annual Conference 2001, 2001
In: Dansk Kunsthåndværk, No. 4, 2001, p. 2-4
In: Portfolio Planning in a Relationship Perspective. ed. /Per V. Freytag. København : Karnov Group 2001, p. 215-238
In: Interactions, Relationships and Networks: Strategic Dimensions: The 17th Annual IMP Conference, hosted by Norwegian School of Management BI, 9th-11th September 2001 Holmenkollen Park Hotel Rica Oslo, Norway. 2001, p. 14
In: Industrial Oraganization and Business Management: Festschrift in honor of Knut Holt. . ed. /Steinar Ilstad. 2001, p. 233-248
In: Plagiat!: om kreativitet i design. . ed. /Anders Michelsen. København : Kunstindustrimuseet 2001, p. 94-102
In: The 4th European Academy of Design proceedings 10-12 april 2001, Universidade de Aveiro, Portugal2001, p. 494-497
Paper presented at AMA Summer Marketing Educators' Conference 2000, 2000
In: Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 20002000
In: Corporate Communications. An International Journal, Vol. 5, No. 2, 2000, p. 113-118
In: Æstetisk kommunikation. ed. /Frederik Stjernfelt; Ole Thyssen. København : Handelshøjskolens Forlag 2000, p. 129-141
København 2000, 19 p.
In: Facts om afsætningsøkonomisk forskning, No. 11, 2000, p. 6-8
In: Proceedings of the 25. Annual Colloquium on Research in Economic Psychology and SABE 2000 Conference, 12-16 July 2000, Baden, Vienna, Austria2000, p. 175-181
København 2000, 17 p.
In: Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 20002000, p. 10
København 1999, 11 p.
København 1999, 14 p.
In: International Journal of New Product Development & Innovation Management, Vol. 1, No. 2, 1999, p. 99-103
København 1999, 21 p.
In: International Journal of New Product Development & Innovation Management, Vol. 1, No. 4, 1999, p. 355-362
In: International Journal of New Product Development & Innovation Management, Vol. 1, No. 4, 1999, p. 345-354
København 1999, 10 p.
In: Proceedings of the 4th International Conference in Corporate & Marketing Communication 7-8 April 19991999, p. 12 (Working Paper)
In: The Design Journal, Vol. 2, No. 2, 1999, p. 10-20
København 1999, 17 p.
København 1999, 11 p.
København 1999, 9 p.
In: Market Magazine, Vol. 7, No. 50, 2011, p. 22-25
In: Politiken, 23.10.2011, p. 12, Kultur
In: Berlingske Tidende, 20.6.2011
In: Politiken, 25.9.2011, p. 14
In: Designskolen Kolding Wind Catalogue. ed. /Michael Frederiksen. : Designskolen Kolding 2010
In: Politiken, 6.5.2009
In: Festskrift i anledning af Institut for Afsætningsøkonomis 75 års jubilæum. ed. /Ricky Wilke. Frederiksberg : Samfundslitteratur 2007, p. 9-15
In: Boersen, No. 227, 2004
In: Design Research News, Vol. 8, No. 1, 2003
In: Danmarks Designskoles Afgangskatalog, 2002
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