Teaching assistant

Department of Marketing

Line
Danvad
Teaching assistant
E-mail:
lda.marktg@cbs.dk

LD
Presentation and academic fields

Commercial senior leader whom you will typically find in environments with a great appetite for strategic innovation and transformation of business model, concepts and customer experience including acquisition, retention, churn, winback. Profitability and loyalty calculations plus business cases. Dynamic segmentation and loyalty. Customer journey, data-driven, CRM, retail and subscription model are topics of particular experience.

Professional and/or academic experience

My experience count but is not limited to strategy, strategic management, business development, turn-arounds, sales management, marketing management, data-driven growth, CRM, management, implementation, change management. Experienced leader of up to 100 reports including indirect and direct reports plus complex project organisations up to 60 indirect and direct reports. Cand.merc. (A) HD (O) INSEAD: Powering growth.

Pedagogical experience/method skills/supervision

Countless workshop and training sessions throughout my professional career. Teaching HD2 at CBS.

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