ssumarktg

Department of Marketing

Seidi
Suurmets
Research assistant
,
PhD


Room: SOL/D2.37
Tel:
+4538153457
E-mail: ssu.marktg@cbs.dk
Presentation

My research focuses on examining the links between external stimuli and the antecedents that drive consumer behaviour, in particular how external cues in retail settings influence consumer visual attention, cognitive, affective and sensory responses, and the resulting choice behaviour.

My methodological approach involves combining traditional methods with eye tracking, electroencephalography (EEG) and galvanic skin response (GSR).

Primary research areas
  • Consumer neuroscience, psychology and neuroeconomics
  • Application of eye-tracking and biometric sensors (EEG, GSR) in marketing research
  • The effect of marketing stimuli in retail settings
Link to this homepage
www.cbs.dk/en/staff/ssumarktg
Publications sorted by:
2019
Seidi Suurmets / Contextual Effects in Consumer Research : An Investigation of Consumer Information Processing and Behavior via the Application of Eye-tracking Methodology.
Frederiksberg : Copenhagen Business School [Phd] 2019, 154 p. (Ph.d. Serie, No. 27.2019)
Ph.D. thesis
2017
Rasmus Jensen; Jonathan Dyssel Stets; Seidi Suurmets; Jesper Clement; Henrik Aanæs / Wearable Gaze Trackers : Mapping Visual Attention in 3D.
In: Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . . ed. /Puneet Sharma; Filippo Maria Bianchi. Cham : Springer 2017, p. 66-76 (Lecture Notes in Computer Science, Vol. 10269)
Article in proceedings > peer review
2016
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Abstract from 10th FENS Forum of Neuroscience 2016, 2016
Conference abstract for conference > peer review
Seidi Suurmets; Jesper Clement / Computer Screen or Real Life? : Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli.
Poster session presented at 10th FENS Forum of Neuroscience 2016, 2016, 1 p.
Poster > peer review
2015
Seidi Suurmets; Thomas Z. Ramsøy; Ole Baunbæk Jensen; Maria Johanna Bruehl; Dalia Bagdziunaite; Arek Stopczynski / Reliability of Attention in Eye-Tracking for Complex Images
In: 2015 NeuroPsychoEconomics Conference Proceedings. ed. /Martin Reimann; Thomas Zoëga Ramsøy; Oliver Schilke. Washington, DC : Association for NeuroPsychoEconomics 2015, 1 p., p. 47 (NeuroPsychoEconomics Conference Proceedings, Vol. 2015)
Conference abstract in proceedings > peer review