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Department of Marketing

I am a postdoctoral researcher on the strategic educational initiative “Value co-creating pedagogies” at the Department of Marketing. Value co-creation describes the collaboration between several stakeholders where value is co-created by the participating parties for their mutual benefit. In the context of Higher Education, value co-creation describes how students, teachers, and external stakeholders interact and collaborate as partners in various compositions that offer mutual value to students, faculty, institutions, and external organizations.
This reflects an approach to learning that emphasizes learning through creating value for others. In this project, I am developing a framework for value co-creating pedagogies, which describes an overarching pedagogical approach that promotes and supports value co-creation across multiple stakeholders in higher education.
A pedagogical focus on value co-creation entails a shift in perspective from a value delivery approach (e.g., where teachers deliver value by doing something "to" students) to a co-creation approach (e.g., where teachers facilitate value creation by doing something "with" students). Students actively participate in learning development through value co-creation processes, challenging the learning relationships and power relations underpinning higher education.
- Education
- Design, creativity, and entrepreneurship
- Video-based methods
- Language, psychology, and social interactions
- Materiality and embodiment
- Interdisciplinary research collaborations
Digitalization and Organization (BSc/HA-psyk)
I welcome bachelor and master students for supervision in areas such as qualitative methods (e.g. interviews, focus groups, field methods, video observation, and mixed methods), research design, creativity research, design thinking (e.g. change processes, user involvement, co-creation, co-design), organizational culture, cultural analysis, consumer analysis, digital media, strategic communication, management communication, and discourse analysis.
Frederiksberg : Copenhagen Business School [Phd] 2022, 277 p. (PhD Series, No. 17.2022)
In: Design Studies, Vol. 76, 9.2021
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 17, No. 3, 9.2021, p. 237-257
In: International Journal of Technology and Design Education, Vol. 30, No. 1, 3.2020, p. 101-125
In: Sticky Creativity: Post-it® Note Cognition, Computers, and Design. . ed. /Bo T. Christensen; Kim Halskov; Clemens Klokmose. London : Academic Press 2020, p. 77-99 (Explorations in Creativity Research)
In: Book of Abstact: 3rd MIC Conference, Bologna, 20 June - 22 June, 2019. Pontecchio Marconi : Marconi Institute for Creativity 2019, 3 p., p. 33-35
Aarhus : Aarhus Universitet 17.10.2019
In: DRS2018 International Conference Proceedings. Vol. 3. ed. /Cristiano Storni; Keelin Leahy; Peter Lloyd; Erik Bohemia. Londin : Design Research Society 2018, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3)
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 3, No. 4, 2018, p. 277-289
In: Design Studies, Vol. 57, 7.2018, p. 112-134
In: Analysing Design Thinking: Studies of Cross-cultural Co-creation. . ed. /Bo T. Christensen; Linden J. Ball; Kim Halskov. Leiden : CRC Press 2017, p. 229-248
In: Analysing Design Thinking: Studies of Cross-cultural Co-creation. . ed. /Bo T. Christensen; Linden J. Ball; Kim Halskov. Leiden : CRC Press 2017, p. 19-37
In: Papers from the LearnX Design London 2017 Conference: The Allure of the Digital and Beyond. . ed. /Gary Pritchard; Nick Lambert. North Greenwich : Ravensbourne Publications 2017, p. 77-85
In: REDO Cumulus Conference Proceedings. ed. /Anne Louise Bang; Mette Mikkelsen; Anette Flinck. Kolding : Designskolen Kolding 2017, p. 571-576
Paper presented at Design Thinking Research Symposium 11, 2016