sjjamarktg
Department of Marketing

My interests include video analysis of interaction and talk with objects and settings, gesture, gaze and how materiality and spatiality are used as communicative resources in interaction. With a bachelor in Sociology and a master in Psychology of Language from the University of Copenhagen, I have thorough experience with a wide range of qualitative methods, herein especially video observation.
- Data collection
- Planning of video observations and experiments
- Coding
- Data analysis
I am currently working on my Ph.D. project as part of the DEED project (Designerly Ways of Teaching for Entrepreneurship in Higher Education). The project employs video-based ethnographic studies of students’ interactions in different studio spaces at several higher education institutions such as CBS, KADK and VIA University College. My method and theoretical approach are inspired by ethnomethodology and conversation analysis (EMCA) and multimodality. I focus on how students learn entrepreneurial skills and how entrepreneurial skills are practiced at the studio in particular through collaboration, creativity, feedback, critique, and reflection.
Digitalization and Organization (BSc/HA-psyk)
I welcome bachelor and master students for supervision in areas such as qualitative methods (e.g. interviews, focus groups, field methods, video observation, and mixed methods), research design, creativity research, design thinking (e.g. change processes, user involvement, co-creation, co-design), organizational culture, cultural analysis, consumer analysis, digital media, strategic communication, management communication, and discourse analysis.
In: International Journal of Technology and Design Education, Vol. 30, No. 1, 3.2020, p. 101-125
In: Sticky Creativity: Post-it® Note Cognition, Computers, and Design. . ed. /Bo T. Christensen; Kim Halskov; Clemens Klokmose. London : Academic Press 2020, p. 77-99 (Explorations in Creativity Research)
In: Book of Abstact: 3rd MIC Conference, Bologna, 20 June - 22 June, 2019. Pontecchio Marconi : Marconi Institute for Creativity 2019, 3 p., p. 33-35
Aarhus : Aarhus Universitet 17.10.2019
In: DRS2018 International Conference Proceedings. ed. /Cristiano Storni; Keelin Leahy; Peter Lloyd; Erik Bohemia. Vol. 3, Limerick : Design Research Society 2018, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3)
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 3, No. 4, 2018, p. 277-289
In: Design Studies, Vol. 57, 7.2018, p. 112-134
In: CoDesign: International Journal of CoCreation in Design and the Arts, 20.12.2018
In: Analysing Design Thinking: Studies of Cross-cultural Co-creation. . ed. /Bo T. Christensen; Linden J. Ball; Kim Halskov. Leiden : CRC Press 2017, p. 229-248
In: Analysing Design Thinking: Studies of Cross-cultural Co-creation. . ed. /Bo T. Christensen; Linden J. Ball; Kim Halskov. Leiden : CRC Press 2017, p. 19-37
In: Papers from the LearnX Design London 2017 Conference: The Allure of the Digital and Beyond. . ed. /Gary Pritchard; Nick Lambert. North Greenwich : Ravensbourne Publications 2017, p. 77-85
In: REDO Cumulus Conference Proceedings. ed. /Anne Louise Bang; Mette Mikkelsen; Anette Flinck. Kolding : Designskolen Kolding 2017, p. 571-576
Paper presented at Design Thinking Research Symposium 11, 2016