Department of Marketing

Sille Julie
Jøhnk Abildgaard

Room: SOL/D2.35

I am a postdoctoral researcher on the strategic educational initiative “Value co-creating pedagogies” at the Department of Marketing. Value co-creation describes the collaboration between several stakeholders where value is co-created by the participating parties for their mutual benefit. In the context of Higher Education, value co-creation describes how students, teachers, and external stakeholders interact and collaborate as partners in various compositions that offer mutual value to students, faculty, institutions, and external organizations.

This reflects an approach to learning that emphasizes learning through creating value for others. In this project, I am developing a framework for value co-creating pedagogies, which describes an overarching pedagogical approach that promotes and supports value co-creation across multiple stakeholders in higher education.

A pedagogical focus on value co-creation entails a shift in perspective from a value delivery approach (e.g., where teachers deliver value by doing something "to" students) to a co-creation approach (e.g., where teachers facilitate value creation by doing something "with" students). Students actively participate in learning development through value co-creation processes, challenging the learning relationships and power relations underpinning higher education.

Primary research areas
  • Education
  • Design, creativity, and entrepreneurship
  • Video-based methods
  • Language, psychology, and social interactions
  • Materiality and embodiment
  • Interdisciplinary research collaborations
Administrative tasks

Social media
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Digitalization and Organization (BSc/HA-psyk)


I welcome bachelor and master students for supervision in areas such as qualitative methods (e.g. interviews, focus groups, field methods, video observation, and mixed methods), research design, creativity research, design thinking (e.g. change processes, user involvement, co-creation, co-design), organizational culture, cultural analysis, consumer analysis, digital media, strategic communication, management communication, and discourse analysis.

Other teaching activities

Selected publications

Publications sorted by:
Sille Julie J. Abildgaard / Doing-Being Creative : Empirical Studies of Interaction in Design Work.
Frederiksberg : Copenhagen Business School [Phd] 2022, 277 p. (PhD Series, No. 17.2022)
PhD thesis
Bo Christensen; Sille Julie J. Abildgaard / Kinds of ‘Moving’ in Designing with Sticky Notes
In: Design Studies, Vol. 76, 9.2021
Journal article > peer review
Bo Christensen; Sille Julie J. Abildgaard / The Oscillation between Individual and Social Designing in Co-located Student Teams
In: CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 17, No. 3, 9.2021, p. 237-257
Journal article > peer review
Michael Mose Biskjær; Bo Christensen; Morten Friis-Olivarius; Sille J. J. Abildgaard; Caroline Lundquist; Kim Halskov / How Task Constraints Affect Inspiration Search Strategies
In: International Journal of Technology and Design Education, Vol. 30, No. 1, 3.2020, p. 101-125
Journal article > peer review
Sille Julie J. Abildgaard / Sticky Ideas : A Qualitative Study of Idea Ownership During Brainstorming Sessions.
In: Sticky Creativity: Post-it® Note Cognition, Computers, and Design. . ed. /Bo T. Christensen; Kim Halskov; Clemens Klokmose. London : Academic Press 2020, p. 77-99 (Explorations in Creativity Research)
Book chapter > peer review
Sille Julie J. Abildgaard / I Have an Idea : A Qualitative Study of Display of Individual Idea Ownership During Group Brainstorming.
In: Book of Abstact: 3rd MIC Conference, Bologna, 20 June - 22 June, 2019. Pontecchio Marconi : Marconi Institute for Creativity 2019, 3 p., p. 33-35
Conference abstract in proceedings > peer review
Sille Julie J. Abildgaard / Studio-Based Learning in the Nordics
Aarhus : Aarhus Universitet 17.10.2019
Net publication - Internet publication > peer review
Bo Christensen; Sille Julie Jøhnk Abildgaard / Co-Located Team Designing : The Oscillation Between Individual and Social Processes.
In: DRS2018 International Conference Proceedings. Vol. 3. ed. /Cristiano Storni; Keelin Leahy; Peter Lloyd; Erik Bohemia. Londin : Design Research Society 2018, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3)
Article in proceedings > peer review
Sille Julie Jøhnk Abildgaard; Bo T. Christensen / Cross-Cultural and User-Centered Design Thinking in a Global Organization : A Collaborative Case Analysis.
In: She Ji: The Journal of Design, Economics, and Innovation, Vol. 3, No. 4, 2018, p. 277-289
Journal article > peer review
Graham Dove; Sille Julie Jøhnk Abildgaard; Michael Mose Biskjær; Nicolai Brodersen Hansen; Bo Christensen; Kim Halskov / Grouping Notes Through Nodes : The Functions of Post-it Notes in Design Team Cognition.
In: Design Studies, Vol. 57, 7.2018, p. 112-134
Journal article > peer review
More results... (total 15 results)
Academic Interests