Department of Marketing

  • Center for Tourism and Culture Management (TCM)
Professor with special responsibilities

Room: SOL/C3.10

Ricky Wilke is the Course Coordinator of the HA/BA marketing program. Ricky was the Head of Department at the Department of Marketing for 19 years and has been member of managerial boards of 35 organizations and private companies over the last 15 years. Ricky has been involved in the development and implementation of several educations at CBS and other universities.

Primary research areas

Market oriented management, complaint management, service marketing and management, B2B

Administrative tasks

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(BSc) HA Marketing 

(MSc) Teaching courses on complaint management 


Other teaching activities

Selected publications

Publications sorted by:
Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019, p. 14
Conference abstract for conference > peer review
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 635-636 (Global Marketing Conference Proceedings)
Conference abstract in proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
In: Conference Proceedings The Business & Management Review, Vol. 6, No. 4, 2015, p. 267
Conference abstract in journal > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
In: Journal of Interactive Marketing, Vol. 31, 8.2015, p. 1-16
Journal article > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496
Journal article > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014, p. 229 (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 p.
Ricky Wilke / Marketing Management : A Contemporary Perspective.
In: European Journal of Marketing, Vol. 46, No. 1/2, 2012, p. 306-308
Book review > peer review
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
In: Business-to-Business Marketing: Introducing B2B Marketing. . ed. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, p. 35-57
Book chapter > peer review
More results... (total 31 results)
Academic Interests

Research Projects
Outside activities
  • Chair of Management Board; Doolittletranslation Aps
  • External Board Member, Vice President; Dansk Aktionærforening, since 2017