rwmarktg

Department of Marketing

  • Center for Tourism and Culture Management (TCM)
Ricky
Wilke
Professor with special responsibilities
,
PHD


Room: SOL/C3.10
Tel:
+4538152107
E-mail: rw.marktg@cbs.dk
Presentation

Ricky Wilke is HA/BA marketing coordinator. Ricky was department head for 19 years and has been member of managerial board of 35 organizations and private companies over the last 15 years. Ricky has been involved in development and implementation of several educations at CBS and other universities.

Primary research areas

Market oriented management, complaint management, service marketing and management, B2B

Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/rwmarktg
Courses

HA marketing. Teaching courses on complaint management at cand.merc.

Supervision


Other teaching activities


Selected publications


Publications sorted by:
2019
Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019
Conference abstract for conference > peer review
2018
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 635-636 (Global Marketing Conference Proceedings)
Conference abstract in proceedings > peer review
2015
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
In: Conference Proceedings The Business & Management Review, Vol. 6, No. 4, 2015, p. 267
Conference abstract in journal > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
In: Journal of Interactive Marketing, Vol. 31, 8.2015, p. 1-16
Journal article > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496
Journal article > peer review
2014
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : EMAC 2014, p. 229
Conference abstract in proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper > peer review
2013
Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 p.
Report
2012
Ricky Wilke / Marketing Management : A Contemporary Perspective.
In: European Journal of Marketing, Vol. 46, No. 1/2, 2012, p. 306-308
Book review > peer review
2011
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
In: Business-to-Business Marketing: Introducing B2B Marketing. . ed. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, p. 35-57
Book chapter > peer review
More results... (total 31 results)
Academic Interests


Research Projects
Outside activities
  • Næstformand (eksternt bestyrelsesmedlem) i Dansk Aktionærforening. (opgaver: bestyrelsesarbejde). Siden 2017.