Letícia has been doing research on the effects of mindfulness and meditation on consumer related variables. For her master’s thesis she tested how mindfulness and meditation practices affect consumers' credibility on fake news and the effects of these practices on consumers’ attentional patterns. She has experience with experimental and eye tracking research. For her PhD at CBS, she is going to test the effects of mindfulness and meditation on consumer decision making (e.g. eating, finance, shopping). Letícia in interested in consumer behaviour, consumer and well-being, Transformative Consumer Research and ethical consumption.
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Can mindfulness make you a better consumer and live more sustainably?