Department of Marketing

PhD fellow

E-mail: msa.marktg@cbs.dk

Marija Sarafinovska is a PhD fellow in the field of brand ethics and innovation at the Department of Marketing. 

Marija holds a BSc degree in Business and Economics from University of Bologna, Italy and a MSc degree in Accounting, Strategy, and Control from Copenhagen Business School, Denmark.

Marija worked within the Patient Engagement and Advocacy team at Novo Nordisk. More specifically, she worked on patient engagement events, wrote various internal articles, prepared pre-reads and communicated with stakeholders on Patient Engagement Network meetings, involving more than a hundred colleagues across the value chain, alongside external stakeholders. She also collaborated with patients in taking their feedback on pre-launches as well as product/app innovations.

She worked as a Sales Financial Analyst at Reckitt Benckiser, the British multinational consumer goods company. Her tasks included reporting, forecasting, as well as providing financial support to the sales and marketing teams on the megabrands such as Vanish, Finish, Harpic and Cillit Bang.

Her experiences fueled her desire to investigate deeper the field of brand co-creation in the pharma industry from an academic point of view.


Primary research areas
  • Brand management
  • Innovation
  • CSR
  • Ethics


Administrative tasks

Link to this homepage


Other teaching activities

Selected publications

Publications sorted by:
Marija Sarafinovska; Yuqian Qiu / Doing Business the Sustainable Novo Nordisk Way
In: Handbook of Sustainability-driven Business Strategies in Practice. ed. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, p. 514–522
Book chapter > peer review
Stefan Markovic; Marin Jovanovic; Mehdi Bagherzadeh; Cristina Sancha; Marija Sarafinovska; Yuqian Qiu / Priorities When Selecting Business Partners for Service Innovation : The Contingency Role of Product Innovation.
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 378-388
Journal article > peer review
Academic Interests

Outside activities