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Fields of interest include consumer behaviour, qualitative research methodologies and statistical modeling, online marketing, sustainability, and effects of marketing communication.
Selected peer-reviewed publications/conference papers: Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing, (with Karin Tollin), Journal of Business Ethics 156, 2019. Sustainability in business from a marketing perspective, (with Karin Tollin & Ricky Wilke), Journal of Strategic Marketing 23(6), 2015. Kornum, Niels; Bech Christensen, Lars / Attitudes towards Advertising on Facebook and the Implications for Continuation Intentions. 2010. Konferencen: 39th EMAC Conference, CBS, Copenhagen, 1. June -4. June, 2010. Wilke, Ricky; Bech Christensen, Lars / The role of emotions as mediators of service failure recovery efforts on post-complaining behaviour. 2009. 8 s. Konferencen: 38th EMAC Conference, nr. 38, Nantes, Frankrig, 26. maj 2009 - 29. maj 2009. Bech Christensen, Lars ; Wilke, Ricky. / Emotional reactions to complaint handling : A study of dissatisfied Danish consumers. 2008. 6 s. Konferencen: 37th EMAC Conference, nr. 37, Brighton, Storbritannien, 27. maj 2008 - 30. maj 2008.
I supervise both qualitative and quantitative bachelor's projects and master's theses in the fields of consumer behaviour, marketing communication effects and effectiveness, sustainability.