jgmarktg

Department of Marketing

Jens
Geersbro
Associate professor
,
ph.d


Room: SOL/C3.07
Tel:
+4538152128
E-mail: jg.marktg@cbs.dk
Presentation

Jens Geersbro er tilknyttet Institut for Afsætningsøkonomi. Hans primære forskningsområder er business relationships, business networks, business strategy, virksomhedsnetværk og marketing og B2B salg. Jens har ligeledes en omfattende erfaring som underviser på CBS og på lederudviklings- og efteruddannelsesprogrammer i CBS-Executive-regi. Jens Geersbro har endvidere udgivet flere publikationer omhandlende hans ekspertiseområder samt kommenteret flere artikler og bøger.

Primary research areas
  • B2B Marketing
  • Sales Competence
  • Commercial Competence
  • Business Strategy
  • Business Relationships & Networks
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/jgmarktg
Courses
  • Cand.Merc. elective on B2B Marketing A114
  • HD MM Markedsføring på professionelle markeder
  • HD MM B2B Markedsledelse
Supervision

CEMS project supervisor
EMBA strategy project supervisor

Other teaching activities


Selected publications


Publications sorted by:
2019
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Article in proceedings > peer review
2018
Jens Geersbro / Multi Stage Marketing : Gammel vin på nye flasker?.
In: Nyhedsbrevet om Forbrugeradfærd, No. 30, 2018, p. 10-12
Journal article
Thomas Ritter; Jens Geersbro / Multidexterity in Customer Relationship Management : Managerial Implications and a Research Agenda.
In: Industrial Marketing Management, Vol. 69, 2.2018, p. 74-79
Journal article > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Jens Geersbro; Thomas Ritter / Past, Present, and Future Business-to-Business and Industrial Marketing Research
In: Industrial Marketing Management, Vol. 69, 2018, 4 p., p. 1-4
Editorial
2015
Thomas Ritter; Jens Geersbro / Challenging Customers : Driving Competitiveness Through Customer Relationship Optimization.
Frederiksberg : The CBS Competitiveness Platform 2015, 102 p.
Book
Jens Geersbro; Thomas Ritter / Does Innovating Customer Relationship Management Improve Firm Performance?
Paper presented at The 31st Annual Conference on Industrial Marketing and Purchasing. , 2015
Paper > peer review
2014
Jens Geersbro; Thomas Ritter / CASE : Reinventing the Container Shipping Industry.
In: Journal of Business Market Management, Vol. 7, No. 1, 2014, p. 301-305
Journal article > peer review
Thomas Ritter; Jens Geersbro / Drivers of Sales Innovation in Business-To-Business Firms
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : EMAC 2014, p. 117
Conference abstract in proceedings > peer review
Jens Geersbro; Thomas Ritter / Teaching Note for Case : Reinventing the Container Shipping Industry .
In: Journal of Business Market Management, Vol. 7, No. 1, 2014, p. 306-311
Journal article > peer review
Chris Ellegaard; Christopher J. Medlin; Jens Geersbro / Value Appropriation in Business Exchange : Literature Review and Future Research Opportunities.
In: Journal of Business and Industrial Marketing, Vol. 29, No. 3, 2014, p. 185-198
Review > peer review
More results... (total 48 results)
Academic Interests


Research Projects
Outside activities

Occasional teaching for CBS Executive