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Presentation and academic fields
(Intercultural) Marketing, Internationalisation (market entry strategies, choice of market etc.), Marketing Strategy and Marketing Communication
Professional and/or academic experience
Teaching bachelor courses at BA IMK (Cross-Cultural Studies for Marketing) and HA MAK (Global Marketing Audit and Global Marketing Strategy).
Pedagogical experience/method skills/supervision
I supervise bachelorprojects in the above mentioned fields of (Intercultural) Marketing, Internationalisation (market entry strategies, choice of market etc.), Marketing Strategy and marketing Communication. I also supervise internship (reports) within different study programmes.