Department of Marketing

  • Center for Tourism and Culture Management (TCM)
Pico Larsen
Assistant professor
PHD, post doc

Room: SOL/C3.19
E-mail: hpl.marktg@cbs.dk

Hanne Pico Larsen has a PhD in Folklore from University of California, Berkeley (2006). Her PhD research focused on tourism, themed space-making, and Danishness in the Danish-themed village of Solvang, California. After her dissertation, Hanne held a postdoctoral fellowship and was financed by Svenska Riksbanken, for her project “Nordic Spaces in the North and North America” (2008-2013). Hanne works with international scholars across disciplines on various aspects of Nordicness, as manifested both in the Nordic countries and in the US. Additionally, she was appointed an adjunct professor at Columbia University in New York (2008-2014) where she taught classes in Folklore, Performance, and Scandinavian Crime in Mass Media.

Her current research focuses on consumer culture theory and tourism. Hanne is involved in several projects about storytelling as a tool to strengthen brand biographies, as well as the use of storytelling to create value and expand the consumer experiences with brands.  Hanne is also researching how storytelling can create and expand certain servicescapes, and she is working on Scandinavian island tourism and cosmopolitan space-making at a prominent New York restaurant. 

Primary research areas
  • Consumer Culture Theory (CCT)
  • Storytelling and branding
  • Tourism, experience economy  and servicescapes
  • Folklore, ethnology and qualitative research methods
  • Food anthropology 
Link to this homepage
  • Consumer Culture Theory (CCT)

Bachelor and Master Theses.

Selected publications
  • 2013 “A Windmill and a Vikinghjem: The Importance of Visual Icons as Heritage Tropes among Danish-Americans.” In Performing Nordic Heritage: Everyday Life and Institutional Practices. Eds. Lizette Gradén & Peter Aronsson. London: Ashgate: 73- 98.
  • With Lizette Gradén & Susanne Österlund-Pötzsch: Nordic Spaces in the U.S. Three Examples of the Performance of Nordic-American Identity. In: American Studies in Scandinavia 44:1(67-96).
  • 2012 “Thomas Kinkade’s “Solvang”: Painting, Performativity and the Third Gaze. ” In Studies in Nordic Folklore, Mytholog!, Literature and Culture. Ed. Merrill Kaplan and Timothy R. Tangherlini. WCCAS Occasional Monograph Series, 1. Los Angeles: The Pinehurst Press: 317-339
  • (with Susanne Österlund-Pötzsch) ‘‘Ubuntu in Your Heart.’ Ethnicity, Innovation and Playful Nostalgia in Three ’New Cuisines’ by Chef Marcus Samuelsson.’ In Food, Culture & Society 15(4): 623-643.
  • 2010 “Performing Tasty Heritage: Danish Cuisine and playful nostalgia at Restaurant noma.” Ethnologia Europaea 40(2): 90-102.
  •  “A Ferris Wheel on a Parking lot: Heritage, Tourism, and the Authenticity of Place in Solvang, California.” In Travel, Tourism, Places: Reinvesting Authenticity. Ed. Britta Timm Knudsen. Tourism and Cultural Change Book Series. 
Publications sorted by:
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Article in proceedings > peer review
Bernardo Figueiredo; Jonathan Bean; Hanne Pico Larsen / Cosmopolitanism and Its Sociomaterial Construction in the Servicescape
In: Cosmopolitanism, Markets, and Consumption: A Critical Global Perspective. . ed. /Julie Emontspool; Ian Woodward. Cham : Palgrave Macmillan 2018, p. 127-156
Book chapter > peer review
Hanne Pico Larsen / Making Things Valuable
In: Consumption, Markets & Culture, Vol. 21, No. 1, 2018, p. 103-106
Book review > peer review
Jonathan Bean; Bernardo Figueiredo; Hanne Pico Larsen / The Object of Research : Considering Material Engagement Theory and Ethnographic Method.
In: EPIC 2017 Conference Proceedings: Perspectives. Arlington : American Anthropological Association 2017, p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017)
Article in proceedings > peer review
Hanne Pico Larsen; Susanne Osterlund-Potzsch / Islands in the Sun : Storytelling, Place & Terroir in Food Production on Nordic Islands .
In: Ethnologia Scandinavica, Vol. 45, 2015, p. 29-52
Journal article > peer review