hjdmarktg
Department of Marketing

I am an Associate Professor at the Department of Marketing at Copenhagen Business School. My current research interests are mainly strategic forecasting and innovation management.
Currently, I am also working on a project within sales management.
I have previously conducted research in market orientation, innovation/entrepreneurship, growth in small and medium sized firms, online learning, international business-to-business marketing and the history and philosophy of economic theory and business strategy. I have taught extensively in marketing and international business (offline as well as online) and have a practical background in financial analysis.
Basically, my research investigates how analysis of the firm's environment (the global economy, society, industries, technologies, markets, customers, competitors, etc.) can be used to facilitate innovation, strategic change, and market timing in the firm.
An additional interest is advanced forms of online learning (interactive e-learning). I have extensive practical experience in that area (12000+ hours). Still active in the field, I worked in the past as a member of a team that pioneered the first 100% online educational program at CBS in 1998, in cooperation with some of Denmark’s largest companies. Along the way, I have published several articles on the strategy, innovation and pedagogy of online learning.
A more recent research interest to be developed further in the coming years is how long-term idea-based communication is done by non-profit organizations (interest groups, religious communities, think tanks, political parties, etc.).
- Strategic forecasting
- Innovation/entrepreneurship/innovation management
- Online learning (strategy, innovation, pedagogy)
- Indicators (economics, sociology, technology)
- The marketing of ideas
Member of the CBS Research Data Management Steering Committee.
Member of the board for CBS WIRE
Member of the Integrated Design Research Cluster (IDRC)
CURRENT:
- Marketing Management (HA Kom)
- Strategic Forecasting (elective currently not offered)
- Practical Seminar (oncampus version)
- Practical Seminar (online version)
- Marketing Management (HA Pro)
- Business-to-Business Marketing (EMF)
- Strategic Market Management (EMF)
I supervise students enrolled HD, HA (Bachelor), CM (MSc), and PhD.
Supervision experience: 700+ term papers, bachelor theses and master theses
Frode Fjelldal-Soelberg (Ph.D. secondary advisor, finished 2010)
I am always interested in new student projects so feel free to contact me for supervision at hjd.marktg@cbs.dk
- Duus, H.J. (2016) ´Strategic Forecasting: The Management Perspective’, Management Research Review, Vol. 39, No. 9, pp. 998-1015.
- Duus, H. J. (2016) ´Strategic Scenario Construction Made Easy´, International Journal of Foresight and Innovation Policy, Vol. 11, No. 1/2/3, pp. 167-183.
- Duus, H. J. (2013) 'Strategic Forecasting: Theoretical Development and Strategic Practice', International Journal of Business Innovation and Research (Vol 7, No. 3, pp.362-378)
- Duus, H.J. (2009) 'A Socio-economic Approach to The Development of E-Learning' , Journal of E-Learning and Education, Vol 5, pp. 1-19
- Smith, D. E. & Duus, H.J. (2001) 'The Power of E-learning in International Business Education', Journal of Teaching in International Business Education, Vol. 13, No. 2., pp. 55-71.
- Duus, H.J. (1999) ' Strategic Business Market Forecasting', Journal of Strategic Change, Vol 8, No. 3, pp. 173-182.
- Duus, H. J. (1997) ' Economic Foundations for an Entrepreneurial Marketing Concept', Scandinavian Journal of Management, Vol. 13, No. 3, pp. 287-305.
Frederiksberg : Department of Marketing. CBS 2022, 28 p. (Working Paper. Department of Marketing. Copenhagen Business School)
In: Nyhedsbrevet om Forbrugeradfærd, No. 36, 2021, p. 2-7
In: Markedsføring: Teori og praksis. . ed. /Jens Graff. Frederiksberg : Samfundslitteratur 2020, p. 316-326
In: Nyhedsbrevet om Forbrugeradfærd, No. 32, 2019, p. 2-7
In: Nyhedsbrevet om Forbrugeradfærd, No. 28, 2017, p. 2-6
In: Management Research Review, Vol. 39, No. 9, 2016, p. 998-1015
In: International Journal of Foresight and Innovation Policy, Vol. 11, No. 1/2/3, 2016, p. 167-183
Frederiksberg : Department of Marketing. CBS 2015, 18 p.
In: Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. . ed. /Ante Vuletic; Rebeka Danijela Vlahov; Igor Pihir. Varazdin : Varazdin Development and Entrepreneurship Agency 2015, p. 292-301 (Economic and Social Development, Vol. 11)
In: Futuriblerne, Vol. 42, No. 3-4, 2014, p. 4-8
In: International Journal of Business Innovation and Research, Vol. 7, No. 3, 2013, p. 362-378
In: Ledelse i Dag, Vol. 23, No. 6, 2013
In: Futuriblerne, Vol. 40, No. 1-2, 5.2012, p. 4-11
In: Futuriblerne, Vol. 39, No. 2-4 (406), 2011, p. 64-68
In: Futuriblerne, Vol. 38, No. 3-4, 2010, p. 5-11
In: E-learning & education (eleed) journal, Vol. 5, 2009
In: Futuriblerne, Vol. 37, No. 1-2, 2009, p. 15-19
Frederiksberg : Center of Market Economics, Copenhagen Busienss School 2008, 33 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School, No. 17)
Frederiksberg : Center of Market Economics, Copenhagen Busienss School 2007, 32 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School, No. 14)
Frederiksberg 2006, 40 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School, No. 11)
In: Tidsskrift for Universiteternes efter- og videreuddannelse, Vol. 1, No. 2, 2004
København 2004, 28 p.
In: Tidsskrift for Universiteternes efter- og videreuddannelse, Vol. 1, No. 4, 2004, p. 1-10
København 2003, 37 p.
In: From e-learning to Knowledge Creation: bridging the gap between learning and working. . ed. /Michael Pettersson. København : Samfundslitteratur 2002, p. 53-66
In: From e-learning to Knowledge Creation: bridging the gap between learning and working. . ed. /Michael Pettersson. København : Samfundslitteratur 2002, p. 27-52
In: Computerworld Danmark, 2002, p. 23
In: Journal of Teaching in International Business, Vol. 13, No. 2, 2002, p. 55-71
In: Ledelse i Dag, Vol. 10, No. 2 (nr. 38), 2000, p. 78-87
In: Civiløkonomen, Vol. 47, No. 1, 2000, p. 40-42
In: Ledelse i Dag, Vol. 10, No. 4 (nr. 40), 2000, p. 296-303
In: Ledelse i Dag, Vol. 10, No. 3 (nr. 39), 2000, p. 206-217
In: Ledelse i Dag, Vol. 10, No. 5 (nr. 41), 2000, p. 446-449
In: Civiløkonomen, Vol. 47, No. 10, 2000, p. 30-32
In: Ledelse i Dag, Vol. 9, No. 2, 1999
In: Journal of General Management, Vol. 24, No. 3, 1999, p. 1-10
In: Civiløkonomen, Vol. 46, No. 5, 1999, p. 8-9
In: Strategic Change, 1999, p. 173-182
Frederiksberg : Department of Marketing. CBS 1998, 49 p.
In: Proxima : dansk science fiction tidsskrift, No. 67, 1998, p. 57-58
In: Ledelse i Dag, Vol. 32, No. 4, 1998, p. 400-405
In: Scandinavian Journal of Management, Vol. 13, No. 3, 1997, p. 287-305
In: Market Economist’s Dialogue, 8.1996, p. 1-14
In: Fremtidsorientering, No. 1, 1996, p. 32-35
Frederiksberg : Copenhagen Business School [wp] 1996, 49 p.
In: Ledelse i Dag, Vol. 21, No. 6, 1996, p. 97-105
: Samfundslitteratur 1995, 393 p.
Frederiksberg : Copenhagen Business School [wp] 1995, 26 p.
In: Direct office : erhvervsmagasinet : til samtlige kontorer, No. 5, 1994, p. 42-47
In: Direct office : erhvervsmagasinet : til samtlige kontorer, No. 4, 1994, p. 42-46
In: Direct office : erhvervsmagasinet : til samtlige kontorer, No. 1, 1994, p. 39-43
frederiksberg : Copenhagen Business School [wp] 1994, 25 p.
In: Fremtidsorientering, No. 4, 10.1994, p. 15-17
In: Direct office : erhvervsmagasinet : til samtlige kontorer, No. 2, 1994, p. 40-42
In: Civiløkonomen, Vol. 7, No. 8, 1994, p. 14-16
Frederiksberg : Copenhagen Business School [wp] 1994, 12 p.
In: Fremtidsorientering, No. 2, 1994, p. 20-26
In: Civiløkonomen, No. 11, 1993, p. 14-16
In: Fremtidsorientering, No. 1, 1993
Frederiksberg : Copenhagen Business School [wp] 1992, 50 p.
In: Civiløkonomen, No. 4, 1992, p. 24-27
In: Fremtidsorientering, No. 1, 1992, p. 28-31
In: Fremtidsorientering, No. 3, 1992, p. 25-31
Frederiksberg : Copenhagen Business School [wp] 1992, 121 p. (Copenhagen Business School. Department of Marketing. Working Paper, No. 6)
Frederiksberg : Copenhagen Business School [wp] 1992, 50 p.
Frederiksberg : Samfundslitteratur 1991, 208 p.
In: Fremtidsorientering, No. 8, 1991, p. 24-27
Aarhus : Handelshøjskolen i Aarhus 1990, 67 p. (Skriftserie H. Institut for Informationsbehandling, Handelshøjskolen i Århus, No. 42)
Frederiksberg : CBS Wire 22.10.2019
København : Videnskab.dk 10.11.2019
København : Bureaubiz 13.12.2019
Frederiksberg : CBS Wire 12.9.2018
Oslo : Science Nordic 23.9.2018
København : Videnskab.dk 12.9.2018
København : Kommunikationsforum 2018
København : Academic Books 2011, 183 p.
In: CBS Observer, 2010, p. 14
Frederiksberg : Samfundslitteratur 2010, 414 p.
In: Fremtiden er Tæt PåKøbenhavn : Dansk Industri 2009, p. 20-21
Frderiksberg : Center for Market Economics. Copenhagen Business School 2009, 13 p.
Frederiksberg : SL books 2008, 352 p.
Frederiksberg : Samfundslitteratur 2007
In: Kræmmerhuset, 2006
Frederiksberg : Center of Market Economics, Copenhagen Busienss School 2006
In: Kræmmerhuset, No. 6, 2005
In: Boersen, 2004
In: Kræmmerhuset, Vol. 24, No. 8, 2002
In: Computerworld, 2001
In: Civiløkonomen, Vol. 48, No. 8, 2001, p. 13
In: Taburetten, 2000, p. 10
In: Boersen, 2000, p. 10-11
In: Civiløkonomen, Vol. 1996, No. 9, 1996, p. 12-14
In: Erhvervs-Bladet, 4.3.1996
In: Markedsfoering, 2.11.1994, p. 18-34
Frederiksberg : Department of Marketing. CBS 1993, 400 p.
In: Boersen, 28.10.1993, p. 17
In: Compendium in International Marketing. ed. /Henrik Johannsen Duus; Søren Heede. Frederiksberg : Department of Marketing. CBS 1993
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- The marketing of ideas
- Sales centers
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- 2018 - 2019: Advisor to Quantic, Denmark.
- 2017 - 2018: Member of advisory board, Risika, Denmark.
- 2014: Advisor to Demetra Finance and Kairos Commodities, Denmark.