Department of Marketing

esmarktg

Department of Marketing

Edlira
Shehu
Associate professor


Room: SOL/D3.33
Tel:
+4538152149
E-mail: es.marktg@cbs.dk
ERP
Presentation

Edlira Shehu joined the Department of Marketing at Copenhagen Business School in September 2018. Previously, she was Associate Professor at the University of Southern Denmark. She obtained her doctoral degree and her state doctorate (Habilitation) from the University of Hamburg in Germany. She holds two master degrees, in Business Administration and in Economics, both with focus on quantitative research from the Christian-Albrechts-University in Kiel. Edlira’s research focuses on topics of marketing analytics, digital marketing and non-profit marketing.

Her research has been published in leading journals, such as Journal of Marketing Research, International Journal of Research in Marketing, or Research Policy. Before joining the academia she worked in different management positions in the field of marketing analytics.

Primary research areas
  • Marketing analytics
  • Digital marketing
  • Advertising effectiveness
  • Non-profit marketing
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/esmarktg
Courses
  • Principles of International Marketing (BA-BINBO1160U)
  • Social Media Marketing (CCMVV4040U)

 

Supervision

Edlira has supervised numerous Bachelor and Master Theses at different universities. Edlira prefers quantitative approaches and supervises only in English.

 

Other teaching activities


Selected publications
  • Shehu, Edlira, Nadia Abou Nabout and Michel Clement Clement (2020). The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.10.004.
  • Shehu, Edlira, Dominik Papies and Scott A. Neslin (2020). Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
  • Schulz, Petra, Edlira Shehu and Michel Clement (2019). When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles, International Journal of Research in Marketing, 36(3), 454-470.
  • Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018). Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.
  • Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014). Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.

 

Publications sorted by:
2022
Siham El Kihal; Edlira Shehu / It's Not Only What They Buy, It's also What They Keep : Linking Marketing Instruments to Product Returns.
In: Journal of Retailing, Vol. 98, No. 3, 10.2022, p. 558-571
Journal article > peer review
2021
Michel Clement; Edlira Shehu; Torsten Chandler / The Impact of Temporary Deferrals on Future Blood Donation Behavior Across the Donor Life Cycle
In: Transfusion, Vol. 61, No. 6, 6.2021, p. 1799-1808
Journal article > peer review
Edlira Shehu; Nadia Abou Nabout; Michel Clement / The Risk of Programmatic Advertising : Effects of Website Quality on Advertising Effectiveness.
In: International Journal of Research in Marketing, Vol. 38, No. 3, 9.2021, p. 663-677
Journal article > peer review
2020
Edlira Shehu; Nadia Abou Nabout / Current Trends in Digital Marketing
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 10 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Edlira Shehu; Dominik Papies; Scott Neslin / Free Shipping Promotions and Product Returns
In: Journal of Marketing Research, Vol. 57, No. 4, 8.2020, p. 640-658
Journal article > peer review
2019
Edlira Shehu; Michel Clement; Karen Page Winterich; Besarta Veseli / Increasing Donor Retention with Feedback on Donation Use
In: Proceedings of the Association for Consumer Research 2019Duluth, NM : Association for Consumer Research 2019, 6 p., p. 93-98 (Advances in Consumer Research, Vol. 47)
Conference abstract in proceedings > peer review
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, Vol. 36, No. 3, 9.2019, p. 454-470
Journal article > peer review
2018
Tim Prostka; Edlira Shehu; Michel Clement / Cannibalisation Effects in the Early Market Stage of E-books : An Analysis of the German Book Market.
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
Journal article > peer review
Wolfgang Sofka; Pedro de Faria; Edlira Shehu / Protecting Knowledge : How Legal Requirements to Reveal Information Affect the Importance of Secrecy.
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
Journal article > peer review
Wolfgang Sofka; Edlira Shehu; Hristo Hristov / Rio Country Report 2017 : Germany.
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
Report
More results... (total 23 results)
Academic Interests