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Department of Marketing
Edlira Shehu joined the Department of Marketing at Copenhagen Business School in September 2018. Previously, she was Associate Professor at the University of Southern Denmark. She obtained her doctoral degree and her state doctorate (Habilitation) from the University of Hamburg in Germany. She holds two master degrees, in Business Administration and in Economics, both with focus on quantitative research from the Christian-Albrechts-University in Kiel. Edlira’s research focuses on topics of non-profit marketing, marketing analytics and innovation management. Her research has been published in various leading journals, such as Research Policy, International Journal of Research in Marketing, or Journal of Business Ethics. Before joining the academia she worked in different management positions in the field of marketing analytics.
- Marketing analytics, Communication and advertising effectiveness, non-profit marketing, innovation management
Principles of International Marketing (BA-BINBO1160U)
Social Media Marketing (CCMVV4040U)
Edlira has supervised numerous Bachelor and Master theses at different universities. Edlira prefers quantitative approaches and supervises only in English.
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, 25.1.2019
Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018): Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.
Shehu, Edlira, Tammo Bijmolt und Michel Clement (2016): Dynamic Likeability Effects on Virality of Online Video Advertisements, Journal of Interactive Marketing, 35, 27-43.
Shehu, Edlira, Jan U. Becker, Ann-Christin Langmaack and Michel Clement (2016): The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives, Journal of Business Ethics, 138(3), 589–600.
Caliendo, Marco, Michel Clement and Edlira Shehu (2015): The Effect of Individual Professional Critics on Books' Sales: Capturing Selection Biases from Observable and Unobservable Factors, Marketing Letters, 26(4), 423–436.
Shehu, Edlira, Ann-Christin Langmaack, Elena Felchle and Michel Clement (2015): Profiling Donors of Blood, Money and Time: A Simultaneous Comparison of the German Population, Nonprofit Management & Leadership, 25(3), 269–295.
Shehu, Edlira, Annette Hoffmann, Michel Clement, and Ann-Christin Langmaack (2015): Healthy Donor Effect and Satisfaction with Health – An Analysis of Selection Effects of Blood Donation, European Journal of Health Economics, 16(7), 733-745.
Vogel, Rick, Tatjana Puhan, Edlira Shehu, Doron Klinger and Henning Beese (2014): Funding Decisions and Entrepreneurial Team Diversity: A Field Study, Journal of Economic Behavior & Organization, 107(B), 595–613.
Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014): Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.
Shehu, Edlira, Tim Prostka, Christina Schmidt-Stölting, Michel Clement und Eva Blömeke (2013): The Influence of Book Advertising on Sales in the German Fiction Book Market, Journal of Cultural Economics, 38(2), 109-130.
Shehu, Edlira, Ann-Christin Langmaack and Michel Clement (2013): Emergencies and Blood Donation Services – The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services, Service Science, 5(2), 163-178.
Teichert, Thorsten, Edlira Shehu and Iwan von Wartburg (2008): Customer Segmentation Revisited: The Case of Airline Industry, Transportation Research Part A: Policy and Practice, 42 (1), 227-242.
In: International Journal of Research in Marketing, 25.1.2019
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
In: Journal of Interactive Marketing, Vol. 35, 2016, p. 27-43
In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589–600
In: European Journal of Health Economics, Vol. 16, No. 7, 9.2015, p. 733–745
In: Nonprofit Management and Leadership, Vol. 25, No. 3, 2015, p. 269-295
In: Marketing Letters, Vol. 26, No. 4, 2015, p. 423–436
In: Journal of Economic Behavior & Organization, Vol. 107, No. B, 2014, p. 595-613
In: Research Policy, Vol. 43, No. 8, 2014, p. 1320–1333
In: Journal of Cultural Economics, Vol. 38, No. 2, 2014, p. 109–130
In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 65, No. 1, 2013, p. 63-96
In: Service Science, Vol. 5, No. 2, 2013, p. 163–178
In: Zeitschrift für Management, Vol. 6, No. 1, 2011, p. 29–51
In: Business Research, Vol. 3, No. 1, 2010, p. 49-68
In: Transportation Research Part A: Policy and Practice , Vol. 42, No. 1, 2008, p. 227-242
No outside activities to report