esmarktg

Department of Marketing

Edlira
Shehu
Associate professor


Room: SOL/D3.33
Tel:
+4538152149
E-mail: es.marktg@cbs.dk
ERP
Presentation

Edlira Shehu joined the Department of Marketing at Copenhagen Business School in September 2018. Previously, she was Associate Professor at the University of Southern Denmark. She obtained her doctoral degree and her state doctorate (Habilitation) from the University of Hamburg in Germany. She holds two master degrees, in Business Administration and in Economics, both with focus on quantitative research from the Christian-Albrechts-University in Kiel. Edlira’s research focuses on topics of marketing analytics, digital marketing and non-profit marketing.

Her research has been published in leading journals, such as Journal of Marketing Research, International Journal of Research in Marketing, or Research Policy. Before joining the academia she worked in different management positions in the field of marketing analytics.

Primary research areas
  • Marketing analytics
  • Digital marketing
  • Advertising effectiveness
  • Non-profit marketing
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/esmarktg
Courses
  • Principles of International Marketing (BA-BINBO1160U)
  • Social Media Marketing (CCMVV4040U)

 

Supervision

Edlira has supervised numerous Bachelor and Master Theses at different universities. Edlira prefers quantitative approaches and supervises only in English.

 

Other teaching activities


Selected publications
  • Shehu, Edlira, Nadia Abou Nabout and Michel Clement Clement (2020). The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.10.004.
  • Shehu, Edlira, Dominik Papies and Scott A. Neslin (2020). Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
  • Schulz, Petra, Edlira Shehu and Michel Clement (2019). When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles, International Journal of Research in Marketing, 36(3), 454-470.
  • Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018). Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.
  • Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014). Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.

 

Publications sorted by:
2020
Edlira Shehu; Dominik Papies; Scott Neslin / Free Shipping Promotions and Product Returns
In: Journal of Marketing Research, Vol. 57, No. 4, 8.2020, p. 640-658
Journal article > peer review
Edlira Shehu; Nadia Abou Nabout; Michel Clement / The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
In: International Journal of Research in Marketing, 30.10.2020
Journal article > peer review
2019
Edlira Shehu; Michel Clement; Karen Page Winterich; Besarta Veseli / Increasing Donor Retention with Feedback on Donation Use
In: Advances in Consumer Research, Vol. 47, 2019, 6 p., p. 93-98
Conference abstract in journal > peer review
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, Vol. 36, No. 3, 9.2019, p. 454-470
Journal article > peer review
2018
Tim Prostka; Edlira Shehu; Michel Clement / Cannibalisation Effects in the Early Market Stage of E-books : An Analysis of the German Book Market.
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
Journal article > peer review
Wolfgang Sofka; Pedro de Faria; Edlira Shehu / Protecting Knowledge : How Legal Requirements to Reveal Information Affect the Importance of Secrecy.
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
Journal article > peer review
Wolfgang Sofka; Edlira Shehu; Hristo Hristov / Rio Country Report 2017 : Germany.
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
Report
2016
Edlira Shehu; Tammo H.A. Bijmolt; Michel Clement / Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
In: Journal of Interactive Marketing, Vol. 35, 2016, p. 27-43
Journal article
Edlira Shehu; Jan U. Becker; Ann-Christin Langmaack; Michel Clement / The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589–600
Journal article > peer review
2015
Edlira Shehu; Annette Hofmann; Michel Clement; Ann-Christin Langmaack / Healthy Donor Effect and Satisfaction with Health : The role of selection effects related to blood donation behavior.
In: European Journal of Health Economics, Vol. 16, No. 7, 9.2015, p. 733–745
Journal article > peer review
More results... (total 20 results)
Academic Interests