esmarktg

Department of Marketing

Edlira
Shehu
Associate professor


Room: SOL/D3.33
Tel:
+4538152149
E-mail: es.marktg@cbs.dk
edlira_shehu
Presentation

Edlira Shehu joined the Department of Marketing at Copenhagen Business School in September 2018. Previously, she was Associate Professor at the University of Southern Denmark. She obtained her doctoral degree and her state doctorate (Habilitation) from the University of Hamburg in Germany. She holds two master degrees, in Business Administration and in Economics, both with focus on quantitative research from the Christian-Albrechts-University in Kiel. Edlira’s research focuses on topics of non-profit marketing, marketing analytics and innovation management. Her research has been published in various leading journals, such as Research Policy, International Journal of Research in Marketing, or Journal of Business Ethics. Before joining the academia she worked in different management positions in the field of marketing analytics.

Primary research areas
  • Marketing analytics, Communication and advertising effectiveness, non-profit marketing, innovation management
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/esmarktg
Courses

Principles of International Marketing (BA-BINBO1160U)

Social Media Marketing (CCMVV4040U)

Supervision

Edlira has supervised numerous Bachelor and Master theses at different universities. Edlira prefers quantitative approaches and supervises only in English.

Other teaching activities


Selected publications

Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, 25.1.2019

Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018): Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.

Shehu, Edlira, Tammo Bijmolt und Michel Clement (2016): Dynamic Likeability Effects on Virality of Online Video Advertisements, Journal of Interactive Marketing, 35, 27-43.

Shehu, Edlira, Jan U. Becker, Ann-Christin Langmaack and Michel Clement (2016): The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives, Journal of Business Ethics, 138(3), 589–600.

Caliendo, Marco, Michel Clement and Edlira Shehu (2015): The Effect of Individual Professional Critics on Books' Sales: Capturing Selection Biases from Observable and Unobservable Factors, Marketing Letters, 26(4), 423–436.

Shehu, Edlira, Ann-Christin Langmaack, Elena Felchle and Michel Clement (2015): Profiling Donors of Blood, Money and Time: A Simultaneous Comparison of the German Population, Nonprofit Management & Leadership, 25(3), 269–295.

Shehu, Edlira, Annette Hoffmann, Michel Clement, and Ann-Christin Langmaack (2015): Healthy Donor Effect and Satisfaction with Health – An Analysis of Selection Effects of Blood Donation, European Journal of Health Economics, 16(7), 733-745.

Vogel, Rick, Tatjana Puhan, Edlira Shehu, Doron Klinger and Henning Beese (2014): Funding Decisions and Entrepreneurial Team Diversity: A Field Study, Journal of Economic Behavior & Organization, 107(B), 595–613.

Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014): Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.

Shehu, Edlira, Tim Prostka, Christina Schmidt-Stölting, Michel Clement und Eva Blömeke (2013): The Influence of Book Advertising on Sales in the German Fiction Book Market, Journal of Cultural Economics, 38(2), 109-130.

Shehu, Edlira, Ann-Christin Langmaack and Michel Clement (2013): Emergencies and Blood Donation Services – The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services, Service Science, 5(2), 163-178.

Teichert, Thorsten, Edlira Shehu and Iwan von Wartburg (2008): Customer Segmentation Revisited: The Case of Airline Industry, Transportation Research Part A: Policy and Practice, 42 (1), 227-242.

Publications sorted by:
2019
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, 25.1.2019
Journal article > peer review
2018
Tim Prostka; Edlira Shehu; Michel Clement / Cannibalisation Effects in the Early Market Stage of E-books : An Analysis of the German Book Market.
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
Journal article > peer review
Wolfgang Sofka; Pedro de Faria; Edlira Shehu / Protecting Knowledge : How Legal Requirements to Reveal Information Affect the Importance of Secrecy.
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
Journal article > peer review
Wolfgang Sofka; Edlira Shehu; Hristo Hristov / Rio Country Report 2017 : Germany.
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
Report
2016
Edlira Shehu; Tammo H.A. Bijmolt; Michel Clement / Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
In: Journal of Interactive Marketing, Vol. 35, 2016, p. 27-43
Journal article
Edlira Shehu; Jan U. Becker; Ann-Christin Langmaack; Michel Clement / The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589–600
Journal article > peer review
2015
Edlira Shehu; Annette Hofmann; Michel Clement; Ann-Christin Langmaack / Healthy Donor Effect and Satisfaction with Health : The role of selection effects related to blood donation behavior.
In: European Journal of Health Economics, Vol. 16, No. 7, 9.2015, p. 733–745
Journal article > peer review
Edlira Shehu; Ann-Christin Langmaack; Elena Felchle; Michel Clement / Profiling Donors of Blood, Money, and Time : A Simultaneous Comparison of the German Population.
In: Nonprofit Management and Leadership, Vol. 25, No. 3, 2015, p. 269-295
Journal article > peer review
Marco Caliendo; Michel Clement; Edlira Shehu / The Effect of Individual Professional Critics on Books’ Sales : Capturing Selection Biases from Observable and Unobservable Factors.
In: Marketing Letters, Vol. 26, No. 4, 2015, p. 423–436
Journal article > peer review
2014
Rick Vogel; Tatjana Xenia Puhan; Edlira Shehu; Doron Kliger; Henning Beese / Funding Decisions and Entrepreneurial Team Diversity : A Field Study.
In: Journal of Economic Behavior & Organization, Vol. 107, No. B, 2014, p. 595-613
Journal article > peer review
More results... (total 17 results)
Academic Interests


Outside activities

No outside activities to report