esmarktg
Department of Marketing
Edlira
Shehu
Associate professor
Room:
SOL/D3.33
Tel:
+4538152149
E-mail:
es.marktg@cbs.dk
519768
Presentation
Edlira Shehu joined the Department of Marketing at Copenhagen Business School in September 2018. Previously, she was Associate Professor at the University of Southern Denmark. She obtained her doctoral degree and her state doctorate (Habilitation) from the University of Hamburg in Germany. She holds two master degrees, in Business Administration and in Economics, both with focus on quantitative research from the Christian-Albrechts-University in Kiel. Edlira’s research focuses on topics of marketing analytics, digital marketing and non-profit marketing.
Her research has been published in leading journals, such as Journal of Marketing Research, International Journal of Research in Marketing, or Research Policy. Before joining the academia she worked in different management positions in the field of marketing analytics.
Primary research areas
- Marketing analytics
- Digital marketing
- Advertising effectiveness
- Non-profit marketing
Administrative tasks
Link to this homepage
www.cbs.dk/en/staff/esmarktg
Courses
- Principles of International Marketing (BA-BINBO1160U)
- Social Media Marketing (CCMVV4040U)
Supervision
Edlira has supervised numerous Bachelor and Master Theses at different universities. Edlira prefers quantitative approaches and supervises only in English.
Other teaching activities
Selected publications
- Shehu, Edlira, Nadia Abou Nabout and Michel Clement Clement (2020). The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.10.004.
- Shehu, Edlira, Dominik Papies and Scott A. Neslin (2020). Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
- Schulz, Petra, Edlira Shehu and Michel Clement (2019). When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles, International Journal of Research in Marketing, 36(3), 454-470.
- Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018). Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.
- Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014). Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.
Publications sorted by:
2020
Edlira Shehu; Dominik Papies; Scott Neslin / Free Shipping Promotions and Product Returns
In: Journal of Marketing Research, Vol. 57, No. 4, 8.2020, p. 640-658
In: Journal of Marketing Research, Vol. 57, No. 4, 8.2020, p. 640-658
Journal article > peer review
Edlira Shehu; Nadia Abou Nabout; Michel Clement / The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
In: International Journal of Research in Marketing, 30.10.2020
In: International Journal of Research in Marketing, 30.10.2020
Journal article > peer review
2019
Edlira Shehu; Michel Clement; Karen Page Winterich; Besarta Veseli / Increasing Donor Retention with Feedback on Donation Use
In: Advances in Consumer Research, Vol. 47, 2019, 6 p., p. 93-98
In: Advances in Consumer Research, Vol. 47, 2019, 6 p., p. 93-98
Conference abstract in journal > peer review
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
In: International Journal of Research in Marketing, Vol. 36, No. 3, 9.2019, p. 454-470
In: International Journal of Research in Marketing, Vol. 36, No. 3, 9.2019, p. 454-470
Journal article > peer review
2018
Tim Prostka; Edlira Shehu; Michel Clement / Cannibalisation Effects in the Early Market Stage of E-books : An Analysis of the German Book Market.
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
In: Journal of Media Business Studies, Vol. 15, No. 2, 3.4.2018, p. 108-126
Journal article > peer review
Wolfgang Sofka; Pedro de Faria; Edlira Shehu / Protecting Knowledge : How Legal Requirements to Reveal Information Affect the Importance of Secrecy.
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
In: Research Policy, Vol. 47, No. 3, 4.2018, p. 558-572
Journal article > peer review
Wolfgang Sofka; Edlira Shehu; Hristo Hristov / Rio Country Report 2017 : Germany.
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
Luxembourg : Publications Office of the European Union 2018, 34 p. (JCR Science for Policy Report)
Report
2016
Edlira Shehu; Tammo H.A. Bijmolt; Michel Clement / Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
In: Journal of Interactive Marketing, Vol. 35, 2016, p. 27-43
In: Journal of Interactive Marketing, Vol. 35, 2016, p. 27-43
Journal article
Edlira Shehu; Jan U. Becker; Ann-Christin Langmaack; Michel Clement / The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589–600
In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589–600
Journal article > peer review
2015
Edlira Shehu; Annette Hofmann; Michel Clement; Ann-Christin Langmaack / Healthy Donor Effect and Satisfaction with Health : The role of selection effects related to blood donation behavior.
In: European Journal of Health Economics, Vol. 16, No. 7, 9.2015, p. 733–745
In: European Journal of Health Economics, Vol. 16, No. 7, 9.2015, p. 733–745
Journal article > peer review
2015
Edlira Shehu; Ann-Christin Langmaack; Elena Felchle; Michel Clement / Profiling Donors of Blood, Money, and Time : A Simultaneous Comparison of the German Population.
In: Nonprofit Management and Leadership, Vol. 25, No. 3, 2015, p. 269-295
In: Nonprofit Management and Leadership, Vol. 25, No. 3, 2015, p. 269-295
Journal article > peer review
Marco Caliendo; Michel Clement; Edlira Shehu / The Effect of Individual Professional Critics on Books’ Sales : Capturing Selection Biases from Observable and Unobservable Factors.
In: Marketing Letters, Vol. 26, No. 4, 2015, p. 423–436
In: Marketing Letters, Vol. 26, No. 4, 2015, p. 423–436
Journal article > peer review
2014
Rick Vogel; Tatjana Xenia Puhan; Edlira Shehu; Doron Kliger; Henning Beese / Funding Decisions and Entrepreneurial Team Diversity : A Field Study.
In: Journal of Economic Behavior & Organization, Vol. 107, No. B, 2014, p. 595-613
In: Journal of Economic Behavior & Organization, Vol. 107, No. B, 2014, p. 595-613
Journal article > peer review
Wolfgang Sofka; Edlira Shehu; Pedro de Faria / Multinational Subsidiary Knowledge Protection : Do Mandates and Clusters Matter?.
In: Research Policy, Vol. 43, No. 8, 2014, p. 1320–1333
In: Research Policy, Vol. 43, No. 8, 2014, p. 1320–1333
Journal article > peer review
Edlira Shehu; Tim Prostka; Christina Schmidt-Stölting; Michel Clement; Eva Blömeke / The Influence of Book Advertising on Sales in the German Fiction Book Market
In: Journal of Cultural Economics, Vol. 38, No. 2, 2014, p. 109–130
In: Journal of Cultural Economics, Vol. 38, No. 2, 2014, p. 109–130
Journal article > peer review
2013
Eva Blömeke; Michel Clement; Edlira Shehu; Eva Pagendarm / Kundenbindung im Electronic Commerce : Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet.
In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 65, No. 1, 2013, p. 63-96
In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 65, No. 1, 2013, p. 63-96
Journal article > peer review
Edlira Shehu; Ann-Christin Langmaack; Michel Clement / The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services
In: Service Science, Vol. 5, No. 2, 2013, p. 163–178
In: Service Science, Vol. 5, No. 2, 2013, p. 163–178
Journal article > peer review
2011
Edlira Shehu; Rick Vogel / Evolutionäre Algorithmen im Marketing : Grundlagen, bibliometrische Bestandsaufnahme und Ausblick.
In: Zeitschrift für Management, Vol. 6, No. 1, 2011, p. 29–51
In: Zeitschrift für Management, Vol. 6, No. 1, 2011, p. 29–51
Journal article > peer review
2010
Thorsten Teichert; Edlira Shehu / Investigating Research Streams of Conjoint Analysis : A Bibliometric Study.
In: Business Research, Vol. 3, No. 1, 2010, p. 49-68
In: Business Research, Vol. 3, No. 1, 2010, p. 49-68
Journal article > peer review
2008
Thorsten Teichert; Edlira Shehu; Iwan von Wartburg / Customer Segmentation Revisited : The Case of the Airline Industry.
In: Transportation Research Part A: Policy and Practice , Vol. 42, No. 1, 2008, p. 227-242
In: Transportation Research Part A: Policy and Practice , Vol. 42, No. 1, 2008, p. 227-242
Journal article > peer review
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Academic Interests