dstmarktg

Department of Marketing

Diana
Storm
Teaching associate professor
,
PhD


Room: SOL/C3.22
Tel:
+4538152889
E-mail: dst.marktg@cbs.dk
ds
Presentation

My research interests are in the broad field of interpretive consumer research, focusing on experiential and symbolic aspects and processes related to the interaction between culture, identity and consumption.

I am highly engaged in teaching, and my ambition is to facilitate meaningful student learning experiences through high pedagogical quality and academic standards, based on research-based, active, and problem-based teaching and learning.

Given my devotion to research-based teaching, my research interests are strongly reflected in the topics, structures, and curricula of the courses, I develop, manage, and teach. These courses are within business-to-consumer marketing, consumer behaviour, and market research methods, and are based on a strong and holistic market-orientation. Recent examples of course development subjects are sustainable consumption and transformative consumer research.

Also, I seize the opportunities to continue to develop and enhance student learning experiences, using the ressources and technology available to us at any time. Thus, I am part of several teaching teams working with the development and teaching of blended and/or fully online courses, and have experience with learning materials and methods (e.g. video and audio tools, with quizzes, rubrics, and peer-grading processes) that integrate on-campus and digital learning environments.

Primary research areas
  • Business-to-consumer marketing
  • Consumer behavior
  • Market research methods
Link to this homepage
www.cbs.dk/en/staff/dstmarktg
Publications sorted by:
2010
John K. Christiansen; Claus J. Varnes; Marta Gasparin; Diana Storm-Nielsen; Erik Johnsen Vinther / Living Twice : How a Product Goes through Multiple Life Cycles.
In: Journal of Product Innovation Management, Vol. 27, No. 6, 13.10.2010, p. 797-827
Journal article > peer review
John K. Christiansen; Claus Varnes; Marta Gasparin; Diana Storm-Nielsen; Erik Johnsen Vinther / Living Twice : How a Product Goes through Multiple Life Cycles.
In: Journal of Product Innovation Management, Vol. 27, No. 6, 13.10.2010, p. 797-827
Journal article > peer review
2009
John K. Christiansen; Claus J. Varnes; Diana Storm-Nielsen; Erik Johnsen Winter; Marta Gasparin / You Live at Least Twice : Re-Creating Product Life.
Paper presented at 16th International Product Development Conference. IPDMC 2009, 2009
Paper > peer review
John K. Christiansen; Claus Varnes; Diana Storm-Nielsen; Erik Johnsen Winter; Marta Gasparin / You Live at Least Twice : Re-Creating Product Life.
Paper presented at 16th International Product Development Conference. IPDMC 2009, 2009
Paper > peer review