cpemarktg

Department of Marketing

Carsten
Lund Pedersen
Assistant professor


Room: KIL/14.A-3.70
Tel:
+4538155646
E-mail: cpe.marktg@cbs.dk
CPE
Presentation

Carsten Lund Pedersen is an Assistant Professor at the Department of Marketing at CBS, where he researches B2B-digitization processes (i.e. how do B2B firms become digital) and the autonomy of frontline employees (i.e. how frontline employees make decisions on their own without asking for permission from managers). His work has been published in MIT Sloan Management Review, The European Business Review, Strategy & Leadership, Journal of Design and Science as well as digital articles in Harvard Business Review (HBR.org), Nature and NatureIndex, among others. He earned his PhD (an industrial PhD in collaboration with TDC A/S) on the collective wisdom of frontline employees in 2016. As a part of his PhD, he was a visiting fellow at the M.I.T. Sloan School of Management. Moreover, Carsten has been awarded the EliteForsk Travel Grant in 2015, the DSEB Dissemination Prize in 2017, and was nominated for the DSEB teaching prize in 2018. Prior to joining academia, Carsten was employed by Telenor and Cybercity, where he has gained practical experience with marketing, CRM and digitization.

Primary research areas

Carsten’s research is centered on the digitization of industrial businesses - a topic which he unpacks in four different theoretical perspectives, each branching out into distinct projects:

  •  Product-service-data integration
  • Triadic coopetition in the digital economy
  • The role of frontline autonomy in B2B digitization, and
  • B2B market strategies and digitization projects
Administrative tasks


Links
Link to this homepage
www.cbs.dk/en/staff/cpemarktg
Courses


Supervision


Other teaching activities


Selected publications
  • Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects In: Nature (online only) 17.01.2019
  • Carsten Lund Pedersen / Managing the Distraction-focus Paradox In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
  • Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions In: Harvard Business Review Digital Articles, 5.6.2018
  • Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension In: Harvard Business Review Digital Articles, 24.11.2017
  • Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager In: Harvard Business Review Digital Articles, 27.7.2017
Publications sorted by:
2019
Carsten Lund Pedersen / Empowering Employees : A How-to-guide for Assisting Autonomy.
Frederiksberg : Copenhagen Business School, CBS 2019, 15 p.
Report
Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects
17.1.2019 (Nature)
Net publication - Internet publication > peer review
Carsten Lund Pedersen / Is Silicon Valley Diverse Enough to Resist Reduction?
In: Journal of Design and Science, No. 5, 10.1.2019
Journal article > peer review
Carsten Lund Pedersen / Managing the Distraction-focus Paradox
In: Why Humans Matter More Than EverCambridge, MA. : MIT Press 2019, p. 9-14 (The Digital Future of Management)
Book chapter > peer review
Carsten Lund Pedersen / Rozproszenie uwagi może być efektywne
In: MIT Sloan Management Review Polska, 2019, p. 76-80
Journal article > peer review
Carsten Lund Pedersen / The 3 Myths of Employee Autonomy
London : EBR Media 11.10.2019
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / What Kind of Scientist Are You?
Heidelberg : Springer Nature 13.11.2019
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / Your Strategy Needs 2 Types of People
In: The European Business Review, No. 51, 2019
Journal article
2018
Carsten Lund Pedersen / Anvendt autonomi : En praksisguide om medarbejderautonomi.
København : The CBS Competitiveness Platform 2018, 16 p.
Report
More results... (total 35 results)
Academic Interests


Research Projects
Outside activities