cpemarktg
Department of Marketing
Carsten
Lund Pedersen
Assistant professor
,
PhD
Leave:
19.10.2020 - 01.12.2020
Room:
SOL/C3.09
Tel:
+4538155646
E-mail:
cpe.marktg@cbs.dk
530195
Presentation
Carsten Lund Pedersen is an Assistant Professor at the Department of Marketing at CBS, where he researches B2B-digitization processes (i.e. how do B2B firms become digital) and the autonomy of frontline employees (i.e. how frontline employees make decisions on their own without asking for permission from managers). His work has been published in Industrial Marketing Management, MIT Sloan Management Review, as well as digital articles in Harvard Business Review (HBR.org), Nature and NatureIndex, among others.
Primary research areas
Carsten’s research is centered on the digitization of industrial businesses - a topic which he unpacks in four different theoretical perspectives, each branching out into distinct projects:
- Product-service-data integration
- Triadic coopetition in the digital economy
- The role of frontline autonomy in B2B digitization, and
- B2B market strategies and digitization projects
Administrative tasks
Link to this homepage
www.cbs.dk/en/staff/cpemarktg
Courses
Supervision
Other teaching activities
Selected publications
- Carsten Lund Pedersen / Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future in Industrial Marketing Management (Available online 3 December 2019)7
- Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects In: Nature (online only) 17.01.2019
- Carsten Lund Pedersen / Managing the Distraction-focus Paradox In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
- Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions In: Harvard Business Review Digital Articles, 5.6.2018
- Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension In: Harvard Business Review Digital Articles, 24.11.2017
- Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager In: Harvard Business Review Digital Articles, 27.7.2017
Publications sorted by:
2021
Carsten Lund Pedersen; Thomas Ritter / Are You Ready to Climb Aboard the Data Train?
Berkeley, CA : Haas School of Business 25.4.2021
Berkeley, CA : Haas School of Business 25.4.2021
Net publication - Internet publication
Carsten Lund Pedersen (Editor) ; Adam Lindgreen (Editor) ; Thomas Ritter (Editor) ; Torsten Ringberg (Editor) / Big Data in Small Business : Data-driven Growth in Small and Medium-sized Enterprises.
Cheltenham : Edward Elgar Publishing 2021, 288 p.
Cheltenham : Edward Elgar Publishing 2021, 288 p.
Anthology > peer review
Carsten Lund Pedersen / Empathy‐based Marketing
In: Psychology & Marketing, Vol. 38, No. 3, 3.2021, p. 470-480
In: Psychology & Marketing, Vol. 38, No. 3, 3.2021, p. 470-480
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Er din virksomhed moden til at bruge kundedata?
Frederiksberg : Copenhagen Business School, CBS 2021, 14 p.
Frederiksberg : Copenhagen Business School, CBS 2021, 14 p.
Working paper
Carsten Lund Pedersen / Gain Competitive Advantage by Transcending the Front-line Paradox
In: MIT Sloan Management Review, 8.7.2021
In: MIT Sloan Management Review, 8.7.2021
Journal article
Carsten Lund Pedersen; Thomas Ritter / Preparing for a New Era of Work
Berkeley, CA : Haas School of Business 2021
Berkeley, CA : Haas School of Business 2021
Other contribution
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Leadership
www : Haas School of Business 2021
www : Haas School of Business 2021
Net publication - Internet publication
2020
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
In: Strategic Management Review, 3.1.2020
In: Strategic Management Review, 3.1.2020
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / Analyzing the Impact of the Coronavirus Crisis on Business Models
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 214-224
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 214-224
Review > peer review
Thomas Ritter; Carsten Lund Pedersen / Assessing Coronavirus’s Impact on Your Business Model
In: Harvard Business Review Digital Articles, 15.4.2020, p. 2-4
In: Harvard Business Review Digital Articles, 15.4.2020, p. 2-4
Journal article > peer review
2020
Thomas Ritter (Performer) ; Carsten Lund Pedersen (Performer) ; Requier Wait (Producer) / Assessing the Coronavirus’s Impact on Your Business Model
New York : Podbean 2020
New York : Podbean 2020
Sound/Visual production (digital)
Thomas Ritter; Carsten Lund Pedersen / Digitization Capability and the Digitalization of Business Models in Business-to-business Firms : Past, Present, and Future.
In: Industrial Marketing Management, Vol. 86, No. 4, 4.2020, p. 180–190
In: Industrial Marketing Management, Vol. 86, No. 4, 4.2020, p. 180–190
Review > peer review
Carsten Lund Pedersen; Thomas Ritter / Don’t Let Your Strategy Be Hijacked : How Companies can Preempt and Manage Consumer Backlash.
In: MIT Sloan Management Review, 25.6.2020
In: MIT Sloan Management Review, 25.6.2020
Journal article
Carsten Lund Pedersen / Empower Your Employees Through the Pandemic With These 4 Ts
www : Haas School of Business 30.9.2020
www : Haas School of Business 30.9.2020
Net publication - Internet publication
Carsten Lund Pedersen / How to Demonstrate the Value of Your Research
London : Springer 20.3.2020
London : Springer 20.3.2020
Net publication - Internet publication
Thomas Ritter; Carsten Lund Pedersen / Hvordan påvirker Corona-krisen forretningsmodellen? : Arbejdsbog.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
Working paper
Carsten Lund Pedersen; Thomas Ritter; C. Anthony Di Benedetto / Managing Through a Crisis : Managerial Implications for Business-to-business Firms.
In: Industrial Marketing Management, Vol. 88, 2020, 9 p., p. 314-322
In: Industrial Marketing Management, Vol. 88, 2020, 9 p., p. 314-322
Editorial > peer review
Carsten Lund Pedersen; Thomas Ritter / Preparing Your Business for a Post-pandemic World
In: Harvard Business Review Digital Articles, 10.4.2020
In: Harvard Business Review Digital Articles, 10.4.2020
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / The Impact of the Corona Crisis on your Business Model : Workbook.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
Working paper
Carsten Lund Pedersen / This Simple Tool Can Help You Manage Multiple Research Projects
London : Springer 23.1.2020
London : Springer 23.1.2020
Net publication - Internet publication
2020
Carsten Lund Pedersen; Thomas Ritter / Use This Framework to Predict the Success of Your Big Data Project
In: Harvard Business Review Digital Articles, 25.2.2020
In: Harvard Business Review Digital Articles, 25.2.2020
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / Valutate l'impatto del Coronavirus sul vostro modello di business
In: Harvard Business Review Digital Articles, 17.4.2020
In: Harvard Business Review Digital Articles, 17.4.2020
Journal article > peer review
2019
Carsten Lund Pedersen / Empowering Employees : A How-to-guide for Assisting Autonomy.
Frederiksberg : Copenhagen Business School, CBS 2019, 15 p.
Frederiksberg : Copenhagen Business School, CBS 2019, 15 p.
Report
Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects
17.1.2019 (Nature)
17.1.2019 (Nature)
Net publication - Internet publication > peer review
Carsten Lund Pedersen / Is Silicon Valley Diverse Enough to Resist Reduction?
In: Journal of Design and Science, No. 5, 10.1.2019
In: Journal of Design and Science, No. 5, 10.1.2019
Journal article > peer review
Carsten Lund Pedersen / Managing the Distraction-focus Paradox
In: Why Humans Matter More Than EverCambridge, MA. : MIT Press 2019, p. 9-14 (The Digital Future of Management)
In: Why Humans Matter More Than EverCambridge, MA. : MIT Press 2019, p. 9-14 (The Digital Future of Management)
Book chapter > peer review
Carsten Lund Pedersen / RE: Human-level Performance in 3D Multiplayer Games with Population-based Reinforcement Learning
In: Science, 4.6.2019
In: Science, 4.6.2019
Comment/debate
Carsten Lund Pedersen / Rozproszenie uwagi może być efektywne
In: MIT Sloan Management Review Polska, 2019, p. 76-80
In: MIT Sloan Management Review Polska, 2019, p. 76-80
Journal article > peer review
Carsten Lund Pedersen / The 3 Myths of Employee Autonomy
In: The European Business Review, No. November - December, 2019, p. 60-63
In: The European Business Review, No. November - December, 2019, p. 60-63
Journal article
Carsten Lund Pedersen; Thomas Ritter / What Kind of Scientist Are You?
London : Springer 13.11.2019
London : Springer 13.11.2019
Net publication - Internet publication
2019
Carsten Lund Pedersen; Thomas Ritter / Your Strategy Needs 2 Types of People
In: The European Business Review, No. 51, 2019
In: The European Business Review, No. 51, 2019
Journal article
2018
Carsten Lund Pedersen / Anvendt autonomi : En praksisguide om medarbejderautonomi.
København : The CBS Competitiveness Platform 2018, 16 p.
København : The CBS Competitiveness Platform 2018, 16 p.
Report
Carsten Lund Pedersen / Applied Autonomy : A Practical Guide to Employee Autonomy.
Frederiksberg : The CBS Competitiveness Platform 2018, 16 p.
Frederiksberg : The CBS Competitiveness Platform 2018, 16 p.
Report
Carsten Lund Pedersen / Boundary Spanning Research : The Industrial PhD.
In: The Nordic PhD: Surviving and Succeeding. . ed. /Christopher McMaster; Caterina Murphy; Jakob Rosenkrantz de Lasson. New York : Peter Lang 2018, p. 117-124
In: The Nordic PhD: Surviving and Succeeding. . ed. /Christopher McMaster; Caterina Murphy; Jakob Rosenkrantz de Lasson. New York : Peter Lang 2018, p. 117-124
Book chapter > peer review
Thomas Ritter; Carsten Lund Pedersen / Cztery kategorie menedżerów projektów
In: Harvard Business Review Polska, 2.5.2018
In: Harvard Business Review Polska, 2.5.2018
Journal article
Carsten Lund Pedersen; Thomas Ritter / Die Vier Typen von Projektmanagern
In: Harvard Business Manager, Vol. 40, No. 5, 2018, p. 56-61
In: Harvard Business Manager, Vol. 40, No. 5, 2018, p. 56-61
Journal article
Carsten Lund Pedersen / Managing the Distraction-focus Paradox
In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions
In: Harvard Business Review Digital Articles, 5.6.2018
In: Harvard Business Review Digital Articles, 5.6.2018
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Competition : 2x2 Matrix for HBR’s Visual Library.
Boston : Harvard Business School Publishing 5.6.2018
Boston : Harvard Business School Publishing 5.6.2018
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / The Four Executive Challenges of Project-based Strategy
In: Strategy & Leadership, Vol. 46, No. 6, 2018, p. 44-49
In: Strategy & Leadership, Vol. 46, No. 6, 2018, p. 44-49
Journal article > peer review
2018
Carsten Lund Pedersen; Thomas Ritter / What Type of Project Leader are You?
17.6.2018
17.6.2018
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / 策略壓力適當，企業績效妥當
In: Harvard Business Review Taiwan, 8.1.2018
In: Harvard Business Review Taiwan, 8.1.2018
Journal article
2017
Thomas Ritter; Carsten Lund Pedersen / A Project-based Lens for Customer Relationship Strategy
Abstract from 8th Biennial International Conference on Business Market Management , 2017
Abstract from 8th Biennial International Conference on Business Market Management , 2017
Conference abstract for conference > peer review
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / Capabilities for Data-driven Growth in B2B Firms
Abstract from 22nd CBIM Academic Workshop, 2017
Abstract from 22nd CBIM Academic Workshop, 2017
Conference abstract for conference > peer review
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / DataProfit : Kompetencekort for datadreven vækst.
København : The CBS Competitiveness Platform 2017, 27 p.
København : The CBS Competitiveness Platform 2017, 27 p.
Report > peer review
Thomas Ritter; Carsten Lund Pedersen; Hans Eibe Sørensen / Dataprofit : A Capability Map for Data-driven Growth.
København : The CBS Competitiveness Platform 2017, 27 p.
København : The CBS Competitiveness Platform 2017, 27 p.
Report > peer review
Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension
In: Harvard Business Review Digital Articles, 24.11.2017, p. 2-5
In: Harvard Business Review Digital Articles, 24.11.2017, p. 2-5
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / Strategy as Projects : A New Approach to Analyze Strategic Renewal.
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
Paper > peer review
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager
In: Harvard Business Review Digital Articles, 27.7.2017, p. 2-8
In: Harvard Business Review Digital Articles, 27.7.2017, p. 2-8
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Пророк, игрок, эксперт и исполнитель
In: Harvard Business Review Russia, 17.11.2017
In: Harvard Business Review Russia, 17.11.2017
Journal article > peer review
2016
Thomas Ritter (Producer) ; Hans Eibe Sørensen (Producer) ; Carsten Lund Pedersen (Producer) ; Christina Merolli Poulsen (Producer) / DataProfit
www : The CBS Competitiveness Platform 2016
www : The CBS Competitiveness Platform 2016
Computer programme
Carsten Lund Pedersen / Using the Collective Wisdom of Frontline Employees in Strategic Issue Management
Frederiksberg : Copenhagen Business School [Phd] 2016, 187 p. (PhD series, No. 33.2016)
Frederiksberg : Copenhagen Business School [Phd] 2016, 187 p. (PhD series, No. 33.2016)
Ph.D. thesis
2015
Carsten Pedersen; Torben Juul Andersen / Strategic Responsiveness : How to Circumvent the Formal Strategy Process.
Paper presented at SMS Special Conference St. Gallen, 2015
Paper presented at SMS Special Conference St. Gallen, 2015
Paper > peer review
2014
Carsten Lund Pedersen; Torben Juul Andersen / Responsive Decision-Making : Following the Swings of a Pendulum.
Paper presented at SMS Special Conference Sydney, 2014
Paper presented at SMS Special Conference Sydney, 2014
Paper > peer review
Carsten Pedersen / Responsive Innovation : Why Central Management Should Rely on Peripheral Sensing.
Paper presented at SMS Special Conference Copenhagen, 2014
Paper presented at SMS Special Conference Copenhagen, 2014
Paper > peer review
Carsten Pedersen / Responsive Innovation : Using Networks of Key Stakeholders to Collectively Sense Issues.
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
Paper > peer review
Carsten Pedersen / The Shape of Crowdsourcing : Why Power Law Distributions Matter when Innovation Becomes Social.
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
Paper > peer review
More results... (total 57 results)
2020
Thomas Ritter; Carsten Lund Pedersen / Coronavirus smitter også af på forretningsmodeller
In: Økonomisk Ugebrev - Ledelse, 3.4.2020, p. 18
In: Økonomisk Ugebrev - Ledelse, 3.4.2020, p. 18
Journal article
Carsten Lund Pedersen; Thomas Ritter / Four Types of Competition that can Threaten Your Company
In: HBR Guide to Setting Your StrategyBoston : Harvard Business School Press 2020, p. 105-114 (Harvard Business Review Guides)
In: HBR Guide to Setting Your StrategyBoston : Harvard Business School Press 2020, p. 105-114 (Harvard Business Review Guides)
Book chapter > peer review
Carsten Lund Pedersen / How I Mastered Public Speaking : 3 Tips From an Introvert.
www 18.2.2020
www 18.2.2020
Net publication - Internet publication
Carsten Lund Pedersen / How to Choose your Next Research Project
www : Springer 19.8.2020
www : Springer 19.8.2020
Net publication - Internet publication
Thomas Ritter (Developer) ; Carsten Lund Pedersen (Developer) ; Christina Merolli Poulsen (Developer) / Hvordan påvirker corona-krisen forretningsmodellen : Servitize.DK, Force webinar.
2020
2020
Sound/Visual production (digital)
Thomas Ritter (Performer) ; Carsten Lund Pedersen (Performer) / Strategi er afgørende - under og efter krisen
2020
2020
Sound/Visual production (digital)
Klaus Meyer; Carsten Lund Pedersen; Thomas Ritter / The Coronavirus Crisis : A Catalyst for Entrepreneurship.
London : The Conversation Trust 12.4.2020
London : The Conversation Trust 12.4.2020
Net publication - Internet publication
2019
Carsten Lund Pedersen / This Simple Tool Shows You How to Choose Your Mentors
London : Springer 28.8.2019
London : Springer 28.8.2019
Net publication - Internet publication
2018
Carsten Lund Pedersen (Producer) / Anvendt Autonomi
YouTube : The CBS Competitiveness Platform 2018
YouTube : The CBS Competitiveness Platform 2018
Sound/Visual production (digital)
Carsten Lund Pedersen; Thomas Ritter / Faça um teste de estresse com a vantagem competitiva de sua empresa por meio dessas quatro perguntas
27.7.2018
27.7.2018
Net publication - Internet publication
2018
Carsten Lund Pedersen; Thomas Ritter / Test dig selv: Hvilken type projektleder er du?
København : Videnskab.dk 12.6.2018
København : Videnskab.dk 12.6.2018
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / What Type of Project Leader Are You?
Frederiksberg : CBS Wire 12.6.2018
Frederiksberg : CBS Wire 12.6.2018
Net publication - Internet publication
Carsten Lund Pedersen; Thomas Ritter / 公司競爭優勢壓力測試的四個問題
15.7.2018
15.7.2018
Net publication - Internet publication
2017
Carsten Lund Pedersen; Thomas Ritter / CBS Researchers Want Diversity : Not Functional Stupidity.
2017
2017
Net publication - Internet publication
Thomas Ritter; Carsten Lund Pedersen / Er Trump som kejseren i "Kejserens nye klæder"?
In: Børsen, 15.4.2017, p. 4
In: Børsen, 15.4.2017, p. 4
Contribution to newspaper - Feature article
Carsten Lund Pedersen / From Big Data to Big Business : Using the Research-based DataProfit Model for Data-driven Growth.
2017
2017
Net publication - Internet publication
Thomas Ritter; Carsten Lund Pedersen / Lad forretningsidéer vokse sig smukke
In: Børsen, 3.7.2017, p. 4-5
In: Børsen, 3.7.2017, p. 4-5
Contribution to newspaper - Feature article
Thomas Ritter; Carsten Lund Pedersen / Test din og kundens digitale modenhed
2017
2017
Net publication - Internet publication
Carsten Lund Pedersen (Producer) ; Thomas Ritter (Producer) / Which Type of Project Manager are You? : Digital Quiz.
Frederiksberg : Copenhagen Business School, CBS 2017
Frederiksberg : Copenhagen Business School, CBS 2017
Computer programme
2015
Carsten Lund Pedersen; Andersen Kenneth / Kollektiv intelligens skal hjælpe topledelsen
21.12.2015
21.12.2015
Net publication - Internet publication
2013
Carsten Pedersen / Derfor skal du IKKE lytte til dine kunder
5.5.2013
5.5.2013
Net publication - Internet publication
More results... (total 21 results)
2020
Sådan kortlægger du, hvordan Coronakrisen påvirker din forretningsmodel
10/10/2020 // En foranderlig verden kræver ny viden. Annoncetillæg til Politiken // Anne Kathrine Gottfred Jensen
Coronavirus smitter også af på forretningsmodeller
04/05/2020 // Bestyrelsesguiden.dk
Guide/værktøj: Kom igennem COVID-19 krisen ved at skabe struktur og en klar plan
31/03/2020 // Danskindustri.dk
2019
Testing Organizational Boundaries to Improve Strategy Execution
09/04/2019 // Harvard Business Review (Analytic Services)
2016
CBS-forsker i fornem finale
05/04/2016 // CBS Observer
2015
Forskning: Kollektiv intelligens løfter servicen hos TDC
08/12/2015 // TV2/Nyhederne Online // Didier Larsen
TDC forbedrer kundeservice
08/12/2015 // TV 2 News 17 Finans // Didier Larsen
CBS-forsker modtager EliteForsk-pris
26/02/2015 // Cbs.dk (Copenhagen Business School)
Academic Interests
Research Projects
Outside activities