cpemarktg

Department of Marketing

Carsten
Lund Pedersen
Assistant professor
,
PhD


Leave: 19.10.2020 - 01.12.2020
Room: SOL/C3.09
Tel:
+4538155646
E-mail: cpe.marktg@cbs.dk
cp
Presentation

Carsten Lund Pedersen is an Assistant Professor at the Department of Marketing at CBS, where he researches B2B-digitization processes (i.e. how do B2B firms become digital) and the autonomy of frontline employees (i.e. how frontline employees make decisions on their own without asking for permission from managers). His work has been published in Industrial Marketing Management, MIT Sloan Management Review, as well as digital articles in Harvard Business Review (HBR.org), Nature and NatureIndex, among others.
 

Primary research areas

Carsten’s research is centered on the digitization of industrial businesses - a topic which he unpacks in four different theoretical perspectives, each branching out into distinct projects:

  •  Product-service-data integration
  • Triadic coopetition in the digital economy
  • The role of frontline autonomy in B2B digitization, and
  • B2B market strategies and digitization projects

 

Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/cpemarktg
Courses


Supervision


Other teaching activities


Selected publications
  • Carsten Lund Pedersen / Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future in Industrial Marketing Management (Available online 3 December 2019)7
  • Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects In: Nature (online only) 17.01.2019
  • Carsten Lund Pedersen / Managing the Distraction-focus Paradox In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
  • Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions In: Harvard Business Review Digital Articles, 5.6.2018
  • Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension In: Harvard Business Review Digital Articles, 24.11.2017
  • Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager In: Harvard Business Review Digital Articles, 27.7.2017

 

Publications sorted by:
2021
Carsten Lund Pedersen; Thomas Ritter / Are You Ready to Climb Aboard the Data Train?
Berkeley, CA : Haas School of Business 25.4.2021
Net publication - Internet publication
Carsten Lund Pedersen (Editor) ; Adam Lindgreen (Editor) ; Thomas Ritter (Editor) ; Torsten Ringberg (Editor) / Big Data in Small Business : Data-driven Growth in Small and Medium-sized Enterprises.
Cheltenham : Edward Elgar Publishing 2021, 288 p.
Anthology > peer review
Carsten Lund Pedersen / Empathy‐based Marketing
In: Psychology & Marketing, Vol. 38, No. 3, 3.2021, p. 470-480
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Er din virksomhed moden til at bruge kundedata?
Frederiksberg : Copenhagen Business School, CBS 2021, 14 p.
Working paper
Carsten Lund Pedersen / Gain Competitive Advantage by Transcending the Front-line Paradox
In: MIT Sloan Management Review, 8.7.2021
Journal article
Carsten Lund Pedersen; Thomas Ritter / Preparing for a New Era of Work
Berkeley, CA : Haas School of Business 2021
Other contribution
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Leadership
www : Haas School of Business 2021
Net publication - Internet publication
2020
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
In: Strategic Management Review, 3.1.2020
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / Analyzing the Impact of the Coronavirus Crisis on Business Models
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 214-224
Review > peer review
Thomas Ritter; Carsten Lund Pedersen / Assessing Coronavirus’s Impact on Your Business Model
In: Harvard Business Review Digital Articles, 15.4.2020, p. 2-4
Journal article > peer review
More results... (total 57 results)
Academic Interests


Research Projects
Outside activities