Associate Professor

Department of Marketing

Szilvia
Gyimothy Mørup-Petersen
Associate professor


Room: SOL/C3.19
Tel:
+4538152864
E-mail: sgy.marktg@cbs.dk
SGY
Presentation

I am interested in how tourism is shaping places and place marketing; in other words, I study the character and effects of global mobility and mediatized travel. I am an interdisciplinary scholar, who thrives at the intersections of strategic market communication, tourism geography, and consumer culture studies. My previous research projects explored the commodification of rural places and regions along popular consumer culture trends, including the Nordic terroir, adventure sports, Bollywood films and contemporary pilgrimage. My current research project investigates place-making practices in the sharing economy, and the marketization of social relationships in emergent communitarian phenomena. These contexts call for multi-method explorations bridging across qualitative/ quantitative and textual /visual divisions. I am currently working on developing comprehensive framework for textural analysis, which combines narrative approaches with digital and geo-locational methods to capture the “beaten track” of urban tourism flows.

After obtaining my PhD at Anglia Ruskin University, I held several positions related to tourism and service research; most notably at the Centre for Regional and Tourism Research (Denmark), Lund University (Department of Service Management) and Aalborg University (Department Culture & Global Studies). I am dedicated to knowledge collaboration with practitioners and policy makers, and acted both as board member and/or speaker at several tourism industry-relevant fora.

Primary research areas
  • Place marketing, place-making and branding
  • Sharing economy and communitarian value creation
  • Mediatized travel (e.g. screen and popular culture tourism)
  • Cruise tourism and urban tourism mobility
  • Translocal flows and tourism development
Link to this homepage
www.cbs.dk/en/staff/associate-professor
Publications sorted by:
2020
Szilvia Gyimothy; Soledad Morales Pérez; Jane Widtfeldt Meged; Julie Wilson / Contested Spaces in the Sharing Economy
In: Scandinavian Journal of Hospitality and Tourism, Vol. 20, No. 3, 2020, 7 p., p. 205-211
Editorial > peer review
Dimitri Ioannides; Szilvia Gyimothy / The COVID-19 Crisis as an Opportunity for Escaping the Unsustainable Global Tourism Path
In: Tourism Geographies, 12.5.2020
Journal article > peer review
2019
Szilvia Gyimothy; Mauro Ferrante; Stefano De Cantis / Expanding the Beaten Track : Mapping and Nudging Cruise Tourism Mobility in the City.
In: AAG Abstract Gallery 2019, 1 p.
Conference abstract in proceedings > peer review
Szilvia Gyimothy / Tactical Ruralism : A Commentary on Nordic Place-making Practices .
In: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . ed. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, p. 153–158
Book chapter > peer review
Cecilia Cassinger (Editor) ; Andrea Lucarelli (Editor) ; Szilvia Gyimothy (Editor) / The Nordic Wave in Place Branding : Poetics, Practices, Politics.
Cheltenham : Edward Elgar Publishing 2019, 288 p.
Anthology > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / The Nordic Wave in Place Branding : Moving Back and Forth in Time and Space.
In: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . ed. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, p. 1-9
Book chapter > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / The Nordic Wave of Place Branding : A Manifesto.
In: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . ed. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, p. 236–243
Book chapter > peer review
2018
Szilvia Gyimóthy; Jane W. Meged / The Camøno : A Communitarian Walking Trail in the Sharing Economy.
In: Tourism Planning and Development, Vol. 15, No. 5, 3.9.2018, p. 496-515
Journal article > peer review
Szilvia Gyimóthy / The Indianization of Switzerland : Destination Transformations in the Wake of Bollywood Films.
In: The Routledge Handbook on Popular Culture and Tourism. ed. /Christine Lundberg; Vassilis Ziakas. Abingdon : Routledge 2018, p. 376-388
Book chapter > peer review
Szilvia Gyimóthy / The Positionality of Localhoods : Gentrification in the Wake of the Sharing Economy.
Abstract from Challenges for European Tourism, 2018
Conference abstract for conference > peer review
More results... (total 74 results)
Outside activities
  • Board Member, Center for Regional and Tourism Research (CRT), since 2013
  • Editorial Board Member, Scandinavian Journal of Tourism and Hospitality, since 2008
  • Board Member & Scientific Advisor, Norwegian Hotel School, Stavanger University, Since 2017
  • Scientific Committee Member ATLAS, ENTER-IFITT