Associate Professor

Department of Marketing

Szilvia
Gyimothy Mørup-Petersen
Associate professor


Room: SOL/C3.19
Tel:
+4538152864
E-mail: sgy.marktg@cbs.dk
SGY
Presentation

I am interested in how tourism is shaping places and place marketing; in other words, I study the character and effects of global mobility and mediatized travel. I am an interdisciplinary scholar, who thrives at the intersections of strategic market communication, tourism geography, and consumer culture studies. My previous research projects explored the commodification of rural places and regions along popular consumer culture trends, including the Nordic terroir, adventure sports, Bollywood films and contemporary pilgrimage. My current research project investigates place-making practices in the sharing economy, and the marketization of social relationships in emergent communitarian phenomena. These contexts call for multi-method explorations bridging across qualitative/ quantitative and textual /visual divisions. I am currently working on developing comprehensive framework for textural analysis, which combines narrative approaches with digital and geo-locational methods to capture the “beaten track” of urban tourism flows.

After obtaining my PhD at Anglia Ruskin University, I held several positions related to tourism and service research; most notably at the Centre for Regional and Tourism Research (Denmark), Lund University (Department of Service Management) and Aalborg University (Department Culture & Global Studies). I am dedicated to knowledge collaboration with practitioners and policy makers, and acted both as board member and/or speaker at several tourism industry-relevant fora.

Primary research areas
  • Place marketing, place-making and branding
  • Sharing economy and communitarian value creation
  • Mediatized travel (e.g. screen and popular culture tourism)
  • Cruise tourism and urban tourism mobility
  • Translocal flows and tourism development
Link to this homepage
www.cbs.dk/en/staff/associate-professor
Publications sorted by:
2021
Cecilia Cassinger; Szilvia Gyimothy; Andrea Lucarelli / 20 years of Nordic Place Branding Research : A Review and Future Research Agenda.
In: Scandinavian Journal of Hospitality and Tourism, Vol. 21, No. 1, 2021, p. 70-77
Review > peer review
Dimitri Ioannides; Szilvia Gyimothy; Laura James / From Liminal Labor to Decent Work : A Human-centered Perspective on Sustainable Tourism Employment.
In: Sustainability, Vol. 13, No. 2, 1.2021
Journal article > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / Guest editorial
In: Journal of Place Management and Development, Vol. 14, No. 3, 2021, 5 p., p. 257-261
Editorial
Martin Trandberg Jensen; Szilvia Gyimothy Mørup-Petersen / Snow Matters : From Romantic Background to Creative Playground in Alpine Tourism Practices.
In: Weather: Spaces, Mobilities and Affects . . ed. /Kaya Barry; Maria Borovnik ; Tim Edensor . Abingdon : Routledge 2021, p. 111-129 (Planetary Spaces Series)
Book chapter > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / The Nordic Wave in Place Branding : Global Implications and Relevance.
In: A Research Agenda for Place Branding. ed. /Dominic Medway; Gary Warnaby; John Byrom. Cheltenham : Edward Elgar Publishing 2021, p. 117–130 (Elgar Research Agendas)
Book chapter > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
In: Tourism Management, Vol. 84, 6.2021
Journal article > peer review
2020
Szilvia Gyimothy / Afterword – Participatory Placemakers : Socio-spatial Orderings Along the Nexus of Tourism and Media.
In: The Routledge Companion to Media and Tourism. ed. /Maria Månsson; Annæ Buchmann; Cecilia Cassinger; Lena Eskilsson. Abingdon : Routledge 2020, p. 437-443
Book chapter > peer review
Cecilia Cassinger; Jack Coffin; Szilvia Gyimothy Mørup-Petersen; Maria Lichrou / Consuming Place, Contesting Spatial Imaginaries
Abstract from Consumer Culture Theory Conference. CCTC 2020, 2020
Conference abstract for conference > peer review
Szilvia Gyimothy; Soledad Morales Pérez; Jane Widtfeldt Meged; Julie Wilson / Contested Spaces in the Sharing Economy
In: Scandinavian Journal of Hospitality and Tourism, Vol. 20, No. 3, 2020, 7 p., p. 205-211
Editorial > peer review
Szilvia Gyimothy / Krydstogtturistens betrådte sti
In: Nyhedsbrevet om Forbrugeradfærd, No. 33, 2020, p. 2-8
Journal article
More results... (total 92 results)
Research Projects
Outside activities
  • Board Member, Center for Regional and Tourism Research (CRT), since 2013
  • Editorial Board Member, Scandinavian Journal of Tourism and Hospitality, since 2008
  • Board Member & Scientific Advisor, Norwegian Hotel School, Stavanger University, Since 2017
  • Scientific Committee Member ATLAS, ENTER-IFITT