Publications 2014

LIST OF TOP PUBLICATIONS RELATED TO THE CENTER

Assaf, A. G., Josiassen, A., & Gillen, D. (2014). Measuring Firm Performance: Bayesian Estimates with Good and Bad Outputs. Journal of Business Research, 67(6), 1249-1256. https://doi.org/10.1016/j.jbusres.2013.04.005

Hede, A-M., Garma, R., Josiassen, A., & Thyne, M. (2014). Perceived Authenticity of the Visitor Experience in Museums: Conceptualization and Initial Empirical Findings. European Journal of Marketing, 48(7/8), 1395-1412. https://doi.org/10.1108/EJM-12-2011-0771

Josiassen, A., Assaf, A. G., & Cvelbar, L. K. (2014). CRM and the Bottom Line: Do All CRM Dimensions Affect Firm Performance? International Journal of Hospitality Management, 36, 130-136. https://doi.org/10.1016/j.ijhm.2013.08.005

Braun, E., Eshuis, J., & Klijn, E. H. (2014). The effectiveness of place brand communication. Cities, 41, 64-70. https://doi.org/10.1016/j.cities.2014.05.007

Eshuis, J., Klijn, E. H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?. International review of administrative sciences, 80(1), 151-171. https://doi.org/10.1177/0020852313513872