Tourists often have emotional links with the destinations they intend to visit


 
06/30/2021

Tourists often have emotional links with the destinations they intend to visit

Bias in tourism research is an emerging group of literature. It is a research area which offers an avenue to explore positive and negative attitudes towards a given destination. Former categorizations of these include: tourism xenophobia, tourism xenophilia, tourism animosity, and in this study tourism affinity.

The authors, Alexander Josiassen, Florian Kock, and Astrid Nørfelt, examine two types of bias: tourism affinity (TAFF), and tourism animosity (TANI). Through a sample of individuals (n = 323), respondents were asked on questions derived from both the literature on affinity, animosity, related topics, as well as some resulting from in-depth exploratory interviews (n = 14). Second, hypotheses were tested with a different sample (n = 282).

The findings showed that Tourists high on TAFF will feel sympathy, admiration, or attachment towards a given destination. TANI will drive a general intention visit and provide word-of-mouth, but is a barrier to intimate interaction in the destination. In addition, goal compatibility, relative power, and moral obligation drive TAFF while relative power drives TANI.

To read more on tourism affinity visit: https://doi.org/10.1177%2F0047287520979682

#research #bias #science #tourism #management #xenophobia

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The page was last edited by: Center for Tourism and Culture Management // 06/30/2021