Publications: Monographs, Anthologies, and Textbooks


 

2019

Cassinger, C., Lucarelli, A., & Gyimothy, S. (Eds.) (2019). The Nordic Wave in Place Branding: Poetics, Practices, Politics. Cheltenham: Edward Elgar Publishing.

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. (4. ed.) Harlow: Pearson Education.

Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J. D., Moore, M. H., & Meynhardt, T. (Eds.) (2019). Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Abingdon: Routledge.

Lund-Thomsen, P., Hansen, M. W., & Lindgreen, A. (Eds.) (2020). Business and Development Studies: Issues and Perspectives. Abingdon: Routledge. Routledge Studies in Innovation, Organizations and Technology

Michelsen, A. (Ed.), Wiegand, F. (Ed.), & Kristensen, T. (2019). TransVisuality: The Cultural Dimension of Visuality: Vol. III: Purposive Action - Design and Branding. Liverpool: Liverpool University Press.

Tuncdogan, A., Lindgreen, A., Volberda, H. W., & van den Bosch, F. (Eds.) (2019). Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. Abingdon: Routledge. Routledge Studies in Innovation, Organizations and Technology.

2018

Borland, H., Lindgreen, A., Maon, F., Vanhamme, J., Ambrosini, V., & Florencio, B. P. (Eds.) (2019). Business Strategies for Sustainability. Abingdon: Routledge.

Campelo, A., Reynolds, L., Lindgreen, A., & Beverland, M. (Eds.) (2019). Cultural Heritage. Abingdon: Routledge.

Lindgreen, A., Vanhamme, J., Maon, F., & Mardon, R. (Eds.) (2018). Communicating Corporate Social Responsibility in the Digital Era. Abingdon: Routledge.

Lindgreen, A., Maon, F., Vanhamme, J., Florencio, B. P., Vallaster, C., & Strong, C. (Eds.) (2019). Engaging with Stakeholders: A Relational Perspective on Responsible Business. Abingdon: Routledge.

Lindgreen, A., Vallaster, C., Yousafzai, S., & Hirsch, B. (Eds.) (2019). Measuring and Controlling Sustainability: Spanning Theory and Practice. Abingdon: Routledge.

Lindgreen, A., Maon, F., Vallaster, C., Yousafzai, S., & Florencio, B. P. (Eds.) (2019). Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation. Abingdon: Routledge.

Maon, F., Lindgreen, A., Vanhamme, J., Angell, R., & Memery, J. (Eds.) (2018). Not All Claps and Cheers: Humor in Business and Society Relationships. Milton Park: Routledge.

Percy, L. (2018). Strategic Integrated Marketing Communications. (3. ed.) Abingdon: Routledge.

Rosenbaum- Elliott, R., Percy, L., & Pervan, S. (2018). Strategic Brand Management. (4. ed.) Oxford: Oxford University Press.

Rossiter, J. R., Percy, L., & Bergkvist, L. (2018). Marketing Communications: Objectives, Strategy, Tactics. London: SAGE Publications.

Yousafzai, S., Fayolle, A., Lindgreen, A., Henry, C., Saeed, S., & Sheikh, S. (Eds.) (2018). Women Entrepreneurs and the Myth of ‘Underperformance’: A New Look at Women’s Entrepreneurship Research. Cheltenham: Edward Elgar Publishing.

Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., & Fayolle, A. (Eds.) (2018). Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender-Neutral Approach. Abingdon: Routledge.

2017

Christensen, B. T., Ball, L. J., & Halskov, K. (Eds.) (2017). Analysing Design Thinking: Studies of Cross-cultural Co-creation. Leiden: CRC Press.

Cumberland, F., & Dahl, C. W. (2017). Indtrængningsproblematikken i et globalt perspektiv. Frederiksberg: Samfundslitteratur.

Cumberland, F., & Dahl, C. W. (2017). Internationale virksomhedscases. Frederiksberg: Samfundslitteratur.

Rydén, P., Ringberg, T., & Østergaard Jacobsen, P. (2017). Disrupt your Mindset to Transform your Business with Big Data: A Guide to Strategic Thinking. Rungsted Kyst: Efficiens.

Rydén, P., Ringberg, T., & Østergaard Jacobsen, P. (2017). Disrupt dit Mindset og få succes med Big Data. København: Djøf Forlag.

2016

Albaum, G., Duerr, E., & Josiassen, A. (2016). International Marketing and Export Management. (8. ed.) Harlow: Pearson Education Ltd.

Calabretta, G., Gemser, G., & Karpen, I. (Eds.) (2016). Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Amsterdam: BIS Publishers.

Heding, T., Knudtzen, C. F., & Bjerre, M. (2016). Brand Management: Research, Theory and Practice. (2. ed.) Abingdon: Routledge.

Kotler, P., Lane Keller, K., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing Management. (3. ed.) Harlow: Pearson Education Ltd.

Lindgreen, A., Hingley, M., Angell, R., Memery, J., & Vanhamme, J. (Eds.) (2016). A Stakeholder Approach to Managing Food: Local, National, and Global Issues. Abingdon: Routledge. Food and Agricultural Marketing, No. 4.

Percy, L., & Rosenbaum-Elliott, R. (2016). Strategic Advertising Management. (5. ed.) Oxford: Oxford University Press.

 

The page was last edited by: Department of Marketing // 06/22/2020