Publications


 

Selected publications

“How Valuable is a Well Crafted Design and Brand Name?: Recognition and Willingness to Pay” Tore Kristensen,  Judy Zaichkowsky and Gorm Gabrielsen International Journal of Market Research 52(1) January 2010 

DOI: 10.2501/S1470785310201077

“Horizontal cooperation among small and medium-sized supermarkets as a tool for strengthening competitiveness” Ghisi, F. A., Martinelli, D. P. & Kristensen, T. 2006 International Agrifood Chains and Networks: Management and Organization. Bijman, J. (red.). Wageningen: Wageningen Academic Publishers, s. 113-132 2006

“The Physical Context of Creativity” Creativity and Innovation Management Vol 13 No 2 June 2004 pp 89 – 96 Available at SSRN: https://ssrn.com/abstract=554945

“The physical context for marketing management” in Innovative Marketing June 2006 pp. http://www.innovativemarketing-ny.com/ Tore Kristensen

“Horizontal Alliances Amongst Small Retailers in Brazil” in British Food Journal  2007 (with Flávia A. Ghisi and José A. G. da Silveira, Martin Hingley and Adam Lindgreen     http://dx.doi.org/10.1108/00070700810868997  2015 Impact

“Introductory Essay: Can design improve The performance of Marketing Management?”  Tore Kristensen and Kjell Grønhaug Journal of Marketing Management 2007 vol. 23 No 9-10 pp. 815 – 827 doi: 10.1362/026725707X250331 http://www.tandfonline.com/toc/rjmm20/current

“Whose design is it anyway? Priming designer and shifting preferences” Tore Kristensen, Judy Zaichkowsky and Gorm Gabrielsen International Journal of Market Research Vol. 52 No 1 2010 DOI: 10.2501/S147078530920 https://www.mrs.org.uk/ijmr_article/article/91209

“The Impact of Sports Mega-Event Sponsorship on a Country’s Image” Tore Kristensen, Gorm Gabrielsen and Eugene Jaffe International Marketing 2017 (details missing-asked Eugene Jaffe)

“How Valuable is a Well-Crafted Design and Name Brand?: Recognition and Willingness to Pay” Kristensen, T., Gabrielsen, G. & Zaichkowsky, J. 2012 I :, 1, s. 44-55 Journal of Consumer Behavior (2011) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.368

“Understanding consumers' in-store visual perception, The influence of package design features on visual attention”  Journal of Retailing and Consumer Services 2013 Med Jesper Clement, Tore Kristensen and Kjell Grønhaug 2013 0969-6989/$ - see front matter & 2013 Published by Elsevier Ltd. http://dx.doi.org/10.1016/j.jretconser.2013.01.003

“Is Product/Brand Familiarity a Moderator of the Country of Origin Cue in Consumer Choice? One More Look” Transnational Marketing Journal Tore Kristensen, Gorm Gabrielsen and Eugene Jaffe 2014 Volume: 2, No: 2, pp. 61 – 77 ISSN: 2041-4684 & e-ISSN: 2041-4692 http://www.tplondon.com/journal/index.php/tmj/article/viewFile/381/320

“Euro design: Some recommendations for increasing the quality of design: measurements and recommendations Authors: Tore Kristensen, Gorm Gabrielsen and Hanna Lind 21 april 2014 Report to EU project Eurodesign report 4.2 Copenhagen and Bruxelles.

“Contributions of consumer-perceived creativity and beauty to willingness-to-pay for consumer products.” International Journal of Design Creativity and Innovation Bo Christensen and Rolf Reber and Tore Kristensen 2014 164-176 http://dx.doi.org/10.1080/21650349.2014.981216

The page was last edited by: Department of Marketing // 10/12/2018