Although the ongoing projects at the DNRC are numerous, they can be categorized into the following six overall project themes:

  • How design crates value for Danish companies
  • How various objects are perceived by consumers
  • How retail design influences consumer perception
  • Creativity and aesthetics of objects
  • Developing a new preference model based on inspiration from the Rasch model
  • How design influences markets effectiveness
  • How TV drama may influence political perception
The page was last edited by: Department of Marketing // 10/12/2018