Current research topics include:

  • Effects of social media on consumers’ decision-making online and offline
  • Effects of consumer- vs. firm-generated content on purchase intentions
  • Social media influencers and influencer marketing
  • Multi-channel multi-media advertising
  • Product returns
  • Website context and advertising effectiveness
  • Service recovery via social media
  • Influence of social media on consumer-brand relationships

The Cluster organizes regular activities for research exchange with internal and external presenters, such as brown bag lunches and workshops once per quarter.


Current courses that focus on or include Digital Marketing topics:

  • Social Media Marketing (elective MSc in Economics and Business Administration)
  • Principles of International Marketing (BSc in International Shipping and Trade)
  • Consumer Behavior (HA/cand.merc. i Erhvervsøkonomi og Psykologi, BSc)
  • The power of (marketing) language: How names, frames, and phrases affect our perceptions, judgments, and decisions (MSc in Economics and Business Administration)
  • Business Intelligence and Customer Insight (MSc in Economics and Business Administration - Customer and Commercial Development)
  • Supervision of Bachelor’s and Master’s Theses


The page was last edited by: Department of Marketing // 12/13/2019