The research cluster for Decision Neuroscience is the home base for projects in the borderland between brain research and behavioural research. The group is an initiative within a new discipline of research, emerging from an integration of the traditional research areas: Consumer behaviour, economics, psychology and neuroscience.
Associate Professor Jesper Clement is the Head of the DNRC, which includes psychologists, economists, biologists, linguists and engineers.
The DNRC, former DNRG, was founded in 2007 by Thomas Z. Ramsøy and Professor Flemming Hansen, econ.dr., as a research group associated with the Department of Marketing at Copenhagen Business School (CBS).
The DNRC studies the psychological and neural bases of economic behaviour, and works in collaboration with the Copenhagen University Hospital and Technical University Denmark. By combining brain research and behavioural research, we study the brain bases of decision making. Our focus is on a variety of decision types, ranging from consumer behaviour, financial decisions, aesthetic preference, creativity and social behaviour.
DNRC runs SenseLab, a test laboratory at CBS with facilities for stationary and mobile neuroimaging (EEG), high-resolution eye-tracking, Galvanic Skin Response (GSR) and response time measurements. The facilities allow high-resolution exposure to visual and auditory stimuli (such as television advertising). SenseLab is located at Solbjerg Plads 3, in the C tower, in room: C2.01.
Much of DNRC's work includes neuroimaging methods such as fMRI for which the group cooperates with DRCMR at Hvidovre Hospital. Other physiological measures are also used frequently such as eye-tracking, electroencephalography (EEG) and galvanic skin response (GSR).