Publications


 

Selected publications:

Vallaster, Christine & von Wallpach, Sylvia (2018). Brand Strategy Co-creation in
a Nonprofit Context: A Strategy-as-Practice Approach. Nonprofit and Voluntary Sector
Quarterly, 47 (5), 984-1006.

Wider, Serena, von Wallpach, Sylvia, & Mühlbacher, Hans (2018). Brand
management: Unveiling the delusion of control. European Management Journal, 36(3),
301-305

Vallaster, C., von Wallpach, S., & Zenker, S. (2017). The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights form the city brand Munich (Germany). Cities, 24.7.2017, pp. 1-8

Törmälä, M. & Gyrd-Jones, R.I. (2017). Development of new B2B Venture Corporate Brand Identity: A Narrative Performance Approach. Industrial Marketing Management, vol65, pp.76-85

Ind, N., Iglesias, O., & Markovic, S. (2017). The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. Journal of Brand Management, 24(4), 310-321

von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H. (2017). Co-creating Stakeholder and Brand Identities : Introduction to the Special Section, Journal of Business Research, Vol. 70, 2017, p. 395–398

von Wallpach, S., Hemetsberger, A. & Espersen, P. (2017). Performing Identities : Processes of Brand and Stakeholder Identity Co-construction,  Journal of Business Research, Vol. 70, 1.2017, p. 443-452

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. (2017). Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community : Co-existing Synergies and Tensions in a Nested System. Journal of Business Research, Vol. 70, 1.2017, p. 432-440

Markovic, S., Iglesias, O., & Ind, N. (2016). Exploring the Managerial Approaches to Co-creation. 2016 Summer American Marketing Association Conference (AMA). Atlanta, USA.

Vallaster, C. & von Wallpach, S. (2015). Brand Strategy Co-Creation : A Strategy-as-Practice Approach. Abstract 10th Global Brand Conference – Academy of Marketing. Turku School of Economics – University of Turku. Turku, Finland.

Kornum, N., Mühlbacher, H. (2013), Multi-stakeholder virtual dialogue: Introduction to the special section, Journal of Business Research, Vol.66, 1460-1464.

Gyrd-Jones, R.I. & Kornum, N. (2013). Managing the co-created brand: Value and cultural complementarity in online and offline multi-stakeholder ecosystems. Journal of Business Research, vol 66, no 9, pp. 1484-1493.

Vallaster, Christine & von Wallpach, Sylvia (2013). An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation. Journal of Business Research, Special Issue on Virtual Dialogue. Volume 66, Issue 9, pp. 1505-1515.

von Wallpach, Hemetsberger & Kornum (2013). Understanding processes of multi-stakeholder brand-interessement. Proceedings EMAC, Istanbul.

The page was last edited by: Department of Marketing // 10/18/2018