Department of Marketing

Welcome to Professor Raji Srinivasan


07/11/2022

Raji Srinivasan, Sam Barshop Professor of Marketing Administration at Red McCombs School of Business, University of Texas at Austin, will visit the Department of Marketing at Copenhagen Business School between August 2, 20222 and November 2, 2022. Her stay has been financed with a Otto Mønsted Visiting Professorship Grant for which we are grateful.

 

Professor Srinivasan is a distinguished academic with an impressive publication list. Her papers have appeared in the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, the Journal of Retailing, and the International Journal of Research in Marketing. Professor Srinivasan is on the Editorial Board of the Journal of Marketing and serves as Associate Editor for the Journal of Academy of Marketing Science, the Journal of Public Policy and Marketing, and the Journal of Product Innovation Management. Her primary research interests are in the areas of organizational innovation, marketing metrics, and algorithmic marketing.

 

Professor Srinivasan has a high standing in the field. Among her awards include: Poets and Quants Top 50 Undergraduate Business Professor (November 2018); Marketing Strategy SIG of the American Marketing Association’s Varadarajan Award for Early Career Contributions to Marketing Strategy Research (Summer 2010); and American Marketing Association’s Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor (Winter 2009).

 

In the department, Professor Srinivasan will work mainly with Professor Gülen Sarial-Abi. Being an all-round academic with top performance in research, education, external research funding, academic citizenship, and dissemination, Professor Srinivasan will be helpful in the department’s pursue of its ambitious strategy where focus is especially on improving our research, while maintaining our high level of excellent teaching.

 

Welcome, Raji, we look much forward to working with you!

 

The page was last edited by: Department of Marketing // 07/11/2022