Professor Adam Lindgreen publishes two new pieces on publishing

Together with colleagues (Peter LaPlaca, Joëlle Vanhamme, and Tony Di Benedetto), Professor Adam Lindgreen has published two new pieces in Industrial Marketing Management on the dos and don’ts in writing and revising articles for premier academic journals.

The first piece—How to Write Really Good Articles for Premier Academic Journals—the authors note that most of the leading journals in all fields routinely have rejection rates of 80%, 95%, or higher. All journals prefer articles that make significant contributions to the field. This article discusses ways of how authors can improve their publishing success. The authors then discuss the up-front end of an article (title, abstract, keywords). Specifically, three types of abstracts are considered: the indicative (descriptive) abstract, the informative abstract, and the structured abstract. Subsequently, the authors discuss the article’s introduction that serves three purposes: to focus the reader on the research question or purpose; to establish the proper frame of reference for the reader; to demonstrate the gap in knowledge that the research will fill; and to convince the reader that there is justification for undertaking the research. Then the authors discuss hypotheses and methodology. Regarding the methodology, the authors consider methodological considerations and analysis considerations. The final part of the article considers the research findings section and the discussion of these findings, as well as limitations to the research and opportunities for future research. Specifically, the discussion links back to the article’s introduction. Dos and don’ts are offered for each of the articles sections. Throughout the article, the authors present means of doing research of the manuscript to improve the manuscript and its probability of acceptance.

Please visit: https://www.sciencedirect.com/science/article/pii/S001985011730874X

The second piece—How to Revise, and Revise Really Well, for Premier Academic Journals—the authors note that all journals prefer articles that make significant contributions to the field. Revising a manuscript and responding properly to the comments of reviewers and editors often is challenging. This article discusses how to revise effectively a manuscript according to the (minor or major) comments of reviewers and editors for premier academic journals. The authors provide a series of tips for helping the authors in their endeavor, making the process less arduous and improving the possibility of a positive outcome.

Please visit: https://www.sciencedirect.com/science/article/pii/S0019850118300464