Ny Marketingbog fra en af vores tidligere studerende
In 2014, Anita Lykke Klausen decides to write her thesis, but the topic of was so unusual that she had a hard time finding a supervisor. Anita wanted to examine dopamine-stimulated behavior in social media interaction and its relevance in customer relationship development and positive effect on sales. Pernille Rydén decided to share her social media, strategy, and cognition knowledge and became her supervisor.
Anita worked very hard and ended up developing a framework for dopamine-stimulated processes in relationship development for companies to adopt or implement within their social media strategy. Perhaps you remember the “Do it for Mom” ad from Spies? It worked! In February 2016, Anita receives the 3rd prize of the K-Thesis 2015 out of 81 top-graded theses (12) in Copenhagen for her thesis “The Social Fix.”
In 2017, she releases her first online marketing book in Danish “Help Marketing Bogen” together with Eric Ziengs. It is stuffed with Danish case material, quizzes and useful models and provides a useful alternative to the American textbooks. This is a real-life example of how a student utilizes and reciprocates the knowledge she got from the Marketing department. In fact she humbly wrote to her supervisor: “Thanks for everything. Without you and your support there would be no book.”
