Department of Marketing

New piece on: How to Build Great Research Groups

News

 
02/28/2020

Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the most promising young faculty. To accomplish these objectives, a successful research environment for its business academic researchers needs to be established, so that they can produce a sustainable research stream. We examine important antecedents including business school research strategy, leadership, governance, and policy, and from these we develop a set of conditions that are related to long-term success of research programs in academic business institution. As detailed illustrations, we elaborate the experiences of two active research institutions—the Industrial Marketing and Purchasing (IMP) Group and the Contemporary Marketing Practices (CMP) Group — and discuss how each of these groups has implemented the conditions for success. We conclude with general observations on the environmental conditions most conducive to sustainable business school research, and present implications regarding the role of the journal editor as a gatekeeper. 

Please visit: https://reader.elsevier.com/reader/sd/pii/S0019850119307278?token=F56EA50B2C5F55B20D2C1F6A544E0F823DF91E8F3964B729E8E00BE4B124421715F649B8482716CBD14A1A648DF321B2

 

The page was last edited by: Department of Marketing // 02/28/2020