Dr. Michel van der Borgh joins the Department of Marketing

I am very happy to announce that Dr. Michel van der Borgh joins our faculty as Associate Professor of Marketing. Michel previously was Assistant Professor of Marketing at Eindhoven University of Technology, a university world-renowned for its research in new product development. Michel achieved his B.Sc. in Mechanical Engineering from Hanze University Groningen, his M.Sc. in Industrial Engineering from the Eindhoven University of Technology, and his Ph.D. in Marketing from the same university. Michel has published in journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Product Innovation Management, British Journal of Management, and R&D Management. He currently serves as an Associate Editor for the “Sales, Leadership, and Human Resources” track of the 2018 Winter AMA.

In his research, Michel aims to understand what drives the success of radically new (digital) technologies in ICT, medical devices, manufacturing, and other industries, and how firms can design effective sales strategies for such solutions. Michel collaborates with leading high-tech organizations including Philips, Vanderlande Industries, KPN, Getronics, Ahrend, and the High-Tech Campus Eindhoven. In terms of teaching, Michel has taught numerous courses on topics such as (1) new product selling, (2) business research methods, (3) marketing management, and (4) business to business marketing. Welcome, Michel.