Announcement: 4th Industrial Marketing Management Summit
Industrial Marketing Management is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. As a signature feature, Industrial Marketing Management strives for a balance of theory and practical applications in all its articles. The journal’s global reach is evidenced by the fact that international scholars and practitioners from North America, Europe, Australia/New Zealand, Asia, and other regions of the globe share their latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets.
In 2018, together with the journal’s publisher, the co-editors-in-chief launched the Industrial Marketing Management Summit. The aim of the summit was to offer a platform for debating (as opposed to writing and reading) current theory and practice challenges and their solutions. We wished to establish an interactive format enabling academia to develop and discuss thought leadership thereby developing solutions for society. The first two summits, in January of 2018 and 2019, took place in Copenhagen, while the third summit took place in Philadelphia. We continue to build on their success.
At the same time as the special issue of the 3rd summit in Philadelphia is underway, we are preparing the 4th Industrial Marketing Management Summit, which will take place 13-15 January 2021 at Copenhagen Business School, Copenhagen, Denmark. This summit will focus on recent advances in theory and practice within global industrial and business-to-business marketing.
This year’s feature of a Doctoral Summit will continue. Students doing doctoral dissertation research in business-to-business marketing topics will be invited to submit their research for consideration. Selected doctoral students will have the opportunity to present their work at the summit and obtain feedback. We are also tentatively planning to start the summit with a business conference.
In all likelihood we will start with an informal lunch on 13 January followed by delegates presentations of their papers. On 15 January, we will finish with a lunch at 1 pm. We will shortly be back with a more detailed program.
Interested participants are invited to submit their paper no later than 1 October 2020 to the organizers (for e-mail addresses, see below). Please follow Industrial Marketing Management’s guidelines for how to format a manuscript. Remember to include all details of all authors (and their affiliations and email addresses) on the front page. Following the submission deadline, we will read and select the manuscripts to be invited for presentation at the Summit. We will complete the final program once it is clear which papers have been invited, tentatively 1 November 2020.
Professor Adam Lindgreen, Ph.D. Professor Anthony Di Benedetto, Ph.D.
Copenhagen Business School, Denmark Fox School of Business, Temple University, USA