PhD defence: Helle Haurum

In order to obtain the PhD degree, Helle Haurum has submitted her thesis entitled: Customer Engagement Behavior in the Context of Continuous Service Relationships

 
Monday, January 8, 2018 - 09:00 to 11:00

This thesis discusses customers’ engagement behaviors (CEB). CEB manifestations are agreed in literature and in business to be a potential source of value for the firm. The thesis investigates CEB in various ways, which leads to a discussion of how some of the recognized cornerstones in what constitutes a service relationship are challenged. This thesis suggests that CEB manifestations turn the service relationship into a plethora of (service) events of sometimes conflicting valence, which might disrupt the value creation process intended by the firm.

Primary Supervisor:
Associate Professor Mogens Bjerre
Department of Marketing
Copenhagen Business School
 
Secondary Supervisor:

Professor with special respnosibilities, Dr. Sylvia von Wallpach
Department of Marketing
Copenhagen Business School
 
Professor Suzanne C. Beckmann
Department of Marketing
Copenhagen Business School
 
Assessment Committee:
Associate Professor Jens Geersbro  (Chair)
Department of Marketing
Copenhagen Business School
 
Professor Christian Germelmann
Department of Marketing
University Bayreuth
 
Associate professor Maria Frostling-Henningsson
Stockholm School of Business
 
Thesis:
The thesis will be available here
 
Reception:
The Doctoral School of Economics and Management will host a reception, which will take place immediately after the defence at FUHU Faculty Club, Solbjerg Plads 3, 2000 Frederiksberg
 

CBS address 
Solbjerg Plads 3, 2000 Frederiksberg

SPs08

The page was last edited by: Communications // 12/22/2017