Current trends in service marketing, Erik Juel-Jacobsen (ISS)

From one of the worlds leading Service Companies, ISS World, Erik Juel-Jacobsen, Corp Head of Crm and Sales Development will guest lecture at CBS about the current trends and challenges for service marketing within facility management with special attention to Relationship Marketing and CRM. Previously, Erik Juel-Jacobsen has been responsible for the CRM program and RM program in Novo Nordisk, USA.