Embodied Mental Simulation and Other Mental Imagery

Learn how just even imagining an action might subconsciously influence cognitive processing!

 
Wednesday, April 29, 2015 - 10:00 to 11:30
Professor Krishna, will visit Department of Marketing, CBS and present her work on embodied mental simulation. The theory of grounded cognition holds that our bodily states, actions influence generate our cognitive activity and processing. For example, participants rate hypothetical individuals more positively on socially warm characteristics when they had previously held a warm (vs. cold) cup of coffee. Even imagining an action might subconsciously influence cognitive processing which is the focus of this talk. 
 
About Aradhna Krishna
Professor Krishna is professor at the University of Michigan, Ross School of Business and considered one of the 50 most productive marketing professors in the world. In particular, she is considered the pioneer of the field of sensory marketing. Harvard Business Review recently acknowledged her as "the foremost expert in the field" of sensory marketing. For her leadership role in sensory marketing, Prof. Krishna has been recognized as a Fellow of the Society of Consumer Psychology. She has more than fifty published articles in top academic journals such as Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review. Her work has been cited in New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK.  
 
Read more here 
 
PROGRAM
10:00-10:05    Welcome by Prof. Torsten Ringberg
10:05-11:00    Presentation by Prof. Aradhna Krishna
11:00-11:30    Open discussion
 
All are welcome at the seminar, but please register your participation with Helle-Merete Hagedorn at hmh.marktg@cbs.dk
 
The page was last edited by: Department of Marketing // 04/27/2015