Current trends in service marketing, Anders Nørgaard (Mærsk Line)

From Maersk Liners, Communication Partner, Anders Nørgaard will guest lecture at CBS about the current trends and challenges for consumer marketing within shipping and B2B services with special attention to marketing effectiveness and Relationship management through social maedia. Before Anders Nørgaard joined Maerks Liners he worked several years within advertising and management consultancy.