xzmsc

Department of Management, Society and Communication

Xia
Zhang
PhD fellow


Room: DAL/2V.058
Tel:
+4538153133
E-mail: xz.msc@cbs.dk
Presentation

Drawing insights from cross-cultural psychology, cultural intelligence, communication studies and social pragmatics, my study analyzes business people's verbal performance data we (our multinational research team) collected in three subsidiaries of Carlsberg Group in China, Denmark, and UK.  It investigates the Danish and Chinese communication differences and similarities in  using English as a lingua franca as opposed to the respective native languages as well as British English. The findings of this project will give some new insights into intercultural business communication challenges between Danish/British and Chinese business professionals, including cognition, cultural norms, cultural frames, interpersonal interaction principle and communication strategies.

The project is part of the Global English Business Communication project sponsored by Carlsberg Foundation.

Primary research areas
  • Intercultural communication
  • Use of English as a lingua franca in the workplace
  • Culture, politeness and facework
  • Cross-cultural pragmatics
  • Social pragmatics
  • Discourse analysis
  • Social interaction
Link to this homepage
www.cbs.dk/en/staff/xzmsc
Courses
  • Communicating across cultures (BA in Intercultural Marketing Communication, fall 2015)
Publications sorted by:
2018
Xia Zhang / Chinese Face Revisited in the Communicative Act of Cancellation of an Obligation
Abstract from 11th International Conference on Im/Politeness, 2018
Conference abstract for conference > peer review
2017
Xia Zhang / The East-West Divide in Face : A Cross-cultural Study of the Communicative Act of Cancellation of an Obligation.
Paper presented at iMean5 Conference 2017, 2017
Paper > peer review
2016
Xia Zhang / Chinese and Danish business professionals’ facework strategies in ELF : A Comparative Study - Emotions, Face Concern, and Conflict Avoidance.
Paper presented at The 6th International Conference on Applied Linguistics and Professional Practice. ALAPP 2016, 2016
Paper > peer review
2015
Xia Zhang / Global English Business Communication : A Qualitative Study Of Requests In Global English By Business Practitioners In China And Denmark.
Paper presented at PhD Student Conference in Language & Communication 2015, 2015
Paper > peer review
Xia Zhang / Global English Business Communication : A Qualitative Study Of Requests In Global English By Business Practitioners In China And Denmark.
Paper presented at The Eighth International Conference of English as a Lingua Franca, 2015
Paper > peer review