My research interests are in the area of multi-national firms operating in emerging economies and developing countries with a particular focus on market entry and the determinants of subsidiary performance in an African context. My research on market entry concentrates on early entry strategies and organisational inertia, and research on subsidiary performance has focused on the importance of experiential learning.
Based on my extensive managerial career in the international consumer goods and retailing industry, I strive to conduct my research in a participative form by working closely with key stakeholders to understand complex business issues.
I have carried out empirical research on firms in Kenya, Tanzania and Uganda.
Primary research areas
Foreign direct investment in emerging economies and developing countries