Department of Management, Society and Communication

Visiting professor


Friederike Schultz is Visiting Professor at the Department of Management, Society and Communication. She is passionate about the digital change and its implications for corporations’ identities and corporate communications. She has a hybrid international career both in academia and industry.

She has been working as a Professor and Researcher for New Media and Corporate Communication at Business Schools and Universities across Europe since 2007 (e.g. in Copenhagen, Amsterdam, St. Gallen, Cambridge, Berlin, Moscow). Her research focuses on Moral Communication, Crisis Communication and CSR in networked societies. It builds on historical perspectives as well as Big Data methods, and it has been published in communication and management journals such as Journal of Management Studies, Journal of Communication, Communication Research, Journal of Business Ethics and Public Relations Review. She has edited Special Issues and Books in these areas (see Google Scholar).

Since 2000 and parallel to her academic career, she has been working in the Digital Industry in Berlin for Start-ups, Agencies and as Consultant. As Manager, Chief Creative Officer and Strategy Director she has been driving the digital change of leading European Media Companies and Start-ups by developing their communication and business strategies based on research, by creating their 360° brand identities and user experiences, and by implementing these new identities through Change Management in organizations.


  • Corporate Communication
  • New Media and Digital Transformation
  • Moral Communication
  • Crisis Communication
  • Corporate Social Responsibility (CSR)
  • Organizational Communication


  • Kleinnijenhuis, J., Schultz, F., & Oegema, D. (2015). Frame Complexity and the Financial Crisis: A comparison of the US, the UK and Germany in the period 2007-2012. Journal of Communication, 65(1), 1-23.
  • Kleinnijenhuis, J., Schultz, F., Utz, S. & Oegema, D. (2015). The mediating role of the news in the BP oil spill crisis 2010: How US news is influenced by public relations and in turn affects public awareness, foreign news and the share price. Communication Research, 42, 408-424.
  • Castello, I., Morsing, M. & Schultz, F. (2013). Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. Journal of Business Ethics, 118, 4, p. 683-694.
  • Schultz, F., Castello, I., & Morsing, M. (2013). The communicative construction of corporate social responsibility in network societies: A mediation perspective. Journal of Business Ethics, 115, 681-692.
  • Kleinnijenhuis, J., Schultz, F., Oegema, D., & van Atteveldt, W. (2013). Financial News and Market Panics in the age of high frequency trading algorithms. Journalism, 14(2), 271-291.
  • Utz, S., Schultz, F., & Glocka, S. (2013). Crisis Communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public Relations Review, 39, 40-46.
  • Pattriotta, G., Gond, J.-P., & Schultz, F. (2011). Maintaining Legitimacy: Controversies, Orders of Worth and Public Justifications. Journal of Management Studies, 48(8), 1804-1836.
  • Issue Management and Public Relations – Cand.merc.(kom)
  • EngAGE Business in Society
  • Master Theses, Bachelor Theses
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