eflmsc

Department of Management, Society and Communication

Elsebeth
F. Lange
External lecturer
E-mail:
efl.msc@cbs.dk

Presentation

As an external lecturer my main and privileged task is to teach my students to become competent and reflexive practitioners within my two fields of expertise: Danish-French marketing communication, and Philosophy of Science.

To do so requires, in the first instance, broad as well as indepth knowledge about the French language, society and culture, and about marketing intercultural communication in general – and the ability to apply this knowledge in a comparative perspective on France in its international context.

Teaching Philosophy of Science to business communication students I draw on my knowledge of intercultural studies in general to illustrate how the way in which we choose to solve practical problems is underpinned by ontological and epistemological assumptions, and to show students that the more aware they are of these assumptions and their implications, the better practitioners they will become. 


Excellent writer and proofreader of texts in Danish, French and English.

Courses
  • French course “Langue, Identité, Culture”, MA in Intercultural  marketing studies (CBS in collaboration with Copenhagen University)
  • French courses at BA-level 
  • Philosophy of Science (in the BA-IMK and BA-EB programs
Supervision
  • Intercultural communication and marketing, text and discourse analysis
  • French culture and communication
Other Teaching Activities

Freelance translation and editing in French and English; author of Les 100 mots du management de projet, Ophrys, Paris, 2014; co-editor of Mentality and Thought, Copenhagen Business School Press, 2010; author of En teknologisk udviklingshistorie om legitimitet og kulturel forandring, ARK 64, Handelshøjskolen i København, 1994 (Ph.D.-thesis).