I have a BA in Media and Communication from the University of Westminster, London and an MA in Global Tourism Development from Aalborg University, Copenhagen. I also have 6 years’ work experience in the tourism industry in the UK, New Zealand, and Greenland. My PhD project aims to link the fields of behavioural economics and tourism, by developing strategies to ‘nudge’ cruise tourists into behaving in more sustainable ways, specifically in the ports of Greenland. This is an industrial PhD project funded by Innovation Fund Denmark and Visit Greenland. AECO and Destination Arctic Circle are also industrial partners in the project.