MSC researchers conduct field studies during Tour de France

Photo: Grand Depart Copenhagen 2022 I/S

During the Grand Depart in Denmark, researchers from the BEACON project conducted field studies in Fælledparken in Copenhagen, where they tested the eating habits and food choices of the many spectators.


The BEACON project, which is funded by the Novo Nordisk Foundation, explores and tests behavioural changes towards

sustainable lifestyles to support the building of a circular society. The research focuses on urban food systems and experiments in a real world setting, so the Grand Depart provided a great opportunity for field studies. Read more about this in the CBS news item ‘Green Transition: New perspectives on Tour de France’.


The page was last edited by: Department of Management, Society and Communication // 08/15/2022