Cross-National Seminar in Limassol



In late October 2018, the Consumers in Markets (CIM) Cluster at MSC, CBS, co-hosted a Cross-National Seminar in Limassol, Cyprus, organized in collaboration with the Semiotics and Visual Communication Research Lab (SVC Lab) at Cyprus University of Technology and the AUTH SemioLab at the Aristotle University of Thessaloniki.

The seminar was titled Nations, Products, and Sensory Experiences: How is it all Perceived by Customers and Tourists? It aimed at establishing and consolidating new proactive synergies between ongoing and planned research in the respective environments falling within the borderzone of multimodal consumer communication research, nation branding, tourism management, and food and drink innovation. While highly complementary, these fields are far from always approached in integration, rendering a seminar like the present a needed forum for cross-fertilization of theories, methods, and empirical findings. 

The seminar included the following papers (click to see power point presentations):

Aspasia Papadima & Evangelos Kourdis, PDF iconSemiotic Modes in Commercial Communication. A Comparative Analysis of Culinary Shop Signs in Greece and Cyprus

Evripides Zantides, PDF iconThe re-design of the logo for Cyprus University of Technology. Challenges, concepts and solution for a new brand identity

George Damaskinidis & Loukia Kostopoulou, PDF iconIntersemiotic translation of subliminal messages in commercial logos

Elli Vazou & George Damaskinidis, PDF iconTowards a bottom-up methodology for investigating the branding of Greece on the Internet

Fumiko Kano Glückstad, UMAMI: A public-private innovation project under Innovation Fond Denmark for developing a tourist data analytic platform

Carsten Jacob Humlebæk, PDF iconBetween rebranding the nation and the contingencies of being a successful tourist destination. The case of Spain

Daniel Barratt & Viktor Smith, PDF iconInvestigating cultural influences on natural scene perception

Viktor Smith, Daniel Barratt & Kristian Roed Nielsen, PDF iconTaste the difference – and say it!

Click here to view the PDF iconfull program and abstracts of the individual presentations.

For further information, please contact Viktor Smith, coordinator of the CiM cluster,

The page was last edited by: Department of Management, Society and Communication // 06/06/2019